Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.
The Opportunity
This position works ontsite out of our Santa Clara, CA location in the Abbott Vascular Division. Our medical devices help more than 10,000 people have healthier hearts, improve quality of life for thousands of people living with chronic pain and movement disorders, and liberate more than 500,000 people with diabetes from routine fingersticks. Abbott Vascular provides innovative, minimally invasive, and cost-effective products for treatment of vascular disease.
What You’ll Work On
The Global Marketing Group Manager is commercially focused representing both business and customer needs globally to set direction for and execution of marketing strategies while developing a team of product managers. This role is responsible for the lifecycle of and the creation and execution of marketing strategies for growth products within Abbott’s coronary portfolio.
1) Achieve Global product line sales and margin by driving execution of global marketing plan, tracking actuals vs. target and other key metrics, and adjusting tactics as needed to achieve targets.
2) Develop key talent by providing individual development plans, growth opportunities, and coaching. Recruit new team members, if needed. Directs activities to address broad business implications including healthcare environment, regulatory dynamics and customer need.
3) Responsible for directing the development of company marketing programs and therapies. Develop marketing plans for product lines with analysis and insights, including strategies and specific tactics and resources to drive growth opportunities and address key risks. Review and provide guidance on global pricing strategies. Develop comprehensive global channel marketing efforts and requirements in managing development of promotional media in collaboration with regional stakeholders.
4) Lead product launches and therapy development strategies. Develop go-to market strategy and tactical plans, and gain alignment with leadership and internal regional stakeholders. Organize information in a logical concise manner. Create positioning to drive adoption and to differentiate the product from the competition.
5) Assess product line performance in sales, margins, demand, and brand perception. Identify trends and risks, understand trends driving demand in top regions, communicate to the appropriate internal stakeholders changes and key assumptions. Work with cross functional teams including Finance and Demand Planning. Conduct formal market research.
Understand questions that need answering, clearly and objectively define an objective around those questions. Anticipate the potential outcomes and know what you will do with this information, communicate objective. Evaluate market research results and recommend actions.
6) Build relationships with key customers, thought leaders, trade associations, and industry players to facilitate sales and increase positive visibility and adoption of Abbott products.
7) Project Management: Manages the marketing aspects of projects involving cross functional groups.
Required Qualifications
Education
Bachelors Degree (± 16 years) - Related field or an equivalent combination of education and work experience
Masters Degree (± 18 years) - Preferred
Experience/Background
Minimum 8 years
Brand management, marketing, market research experience or related work
experience.
Apply Now
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.
The base pay for this position is
$135,700.00 – $271,500.00
In specific locations, the pay range may vary from the range posted.
Product Management
AVD Vascular
United States > Santa Clara : Building B - SC
Standard
Yes, 15 % of the Time
Not Applicable
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)
Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.
EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf
EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf
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