As part of our in-house Global Programmatic Strategy team, you will build and craft advanced programmatic strategies to support Cisco media plans across the globe. You will work closely with our Global Programmatic Media lead, coordinating programmatic campaign activation, optimizations and developing reporting insights. This role reports to the Global Programmatic Media Leader.
You’ll be able to use your 5+ years of programmatic expertise to help drive real business results – not just show efficiencies on a media plan. Your previous agency client-facing roles and ability to translate “programmatic language” into clear communications for the rest of the digital marketing organization, will make you a strong contributor, helping Cisco build a better digital marketing organization across the region.
You will also be encouraged to be curious, and push boundaries in developing programmatic strategy, growing your own expertise, and influencing activation across the globe.
You will work with the most sophisticated tech stack in the marketplace and apply comprehensive customer data to build your strategies and reporting content. You will support Cisco Regional Paid Media managers, and our agency Regional Media planning teams, through your programmatic expertise.
Who You’ll Work With
Reporting to the Global Programmatic Media Lead, you’ll be a part of the team that supports media planning and activation across the globe. You’ll collaborate regularly with Regional Programmatic Media strategists as well as other media channel leads (Paid & Organic Social, Paid & Organic Search, direct) and interlock with other internal digital marketing teams – including Data Scientists, Site Content and Creative Teams. You’ll also lead and work closely with the agency programmatic traders in-platform, helping to design DSP set ups, ad creative trafficking, and optimizing campaigns.
Things You will Work On
Collaborate with the global programmatic team on designing strategy and response to campaign briefs, aligning to global measurement
Interpret marketing objectives, and develop into an effective programmatic activation, using your deep knowledge of DV360 to refine tactical set ups
Facilitate and lead all aspects of creative trafficking of campaigns, maintaining naming conventions that will drive better reporting and insights
Lead DSP trafficking, working closely with the agency programmatic traders, who will be in platform, setting up campaigns, and optimizing the regional campaigns daily
Operationalize programmatic campaigns per market/country
Understand & QA DSP tactics, capability, and set up
Maintain accurate reporting against critical metrics
Strategically align creative assets to DSP tactics, and help advise creative iterations
Align with Audience team for advanced offline to online targeting
Join weekly status and optimization calls with agency programmatic traders to ensure a partnership and maintain campaign growth quarter over quarter
Run communication with key media partners
Work as part of a team to ensure internal Cisco alignment across the regional and global Programmatic counterparts, digital marketing, and media teams
Contribute to the development of regional insights and recommendations to improve regional campaign performance and socialize results to internal partners
Be a part of a larger internal programmatic center of excellence, contributing to the measurement framework and best practices globally, ensuring consistency in market
Contribute to the creation of educational decks to establish upskilling across the digital marketing teams as requested
Requirements:
Minimum of 5+ Years of client-facing, programmatic strategy development experience
Requires diverse account experience, working on wide variety of campaigns at an Agency Trading Desk or equivalent role
B2C or ecommerce experience is preferred. Cisco’s current execution exceeds typical B2B targeting and measurement.
Knowledge of performance and demand generation is of considerable value
Deep knowledge of DV360 and TTD DSP capabilities are vital to support Cisco’s established standard processes
Experience collaborating with in-platform, programmatic traders on optimizations that meet internal stakeholder objectives
Why Cisco
#WeAreCisco, where each person is unique, but we bring our talents to work as a team and make a difference.
Here's how we do it: we embrace digital, and help our customers implement change in their digital businesses. Some may think we're "old" (30+ years strong!) and only about hardware - but we're also a software company. And a security company. An AI/Machine Learning company. We even invented an intuitive network that adapts, predicts, learns and protects. No other marketing organization can do what we do - you can't put us in a box!
But "Digital Transformation" is an empty buzz phrase without a culture that allows for innovation, creativity, and yes, even failure. Day to day, we focus on the give and take. We give our best and we give of ourselves (because giving back is built into our DNA.) We take accountability, we take bold steps, and we take difference to heart. Because without diversity of thought and a commitment to equality for all, there is no moving forward.