Red Bull

Red Bull gives wings to all people, to fly in whichever direction they want, respecting and tolerating the trajectory of each one, regardless of gender expression, race, religion, affective-sexual orientation, origin, age or disability. In the world of Red Bull, everyone is welcome.

Looking for a position in the Marketing department in a super collaborative, friendly and casual work environment? You just found it! The Brand Marketing Manager (Advertising & Media) is responsible for leading and developing the paid media and advertising part of the business plan, seeking to grow top of mind awareness, brand equity and being a key role to shape the local face of the brand.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

• Media Planning & Buying
• Understand and leverage all data available to improve media targeting efficiency and effectiveness. You will maintain day-to-day campaign media budgets and support Brand Managers in the best implementation of advertising campaigns, guiding the Brazilian Marketing team on data-driven advertising opportunities while ensuring compliance to consumer data principles in all advertising buying.
• Ensure media planning and buying tactics are aligned with HQ guidance and are optimized for the Red Bull Brazil’s challenges and opportunities.
• Focus on post reporting that uncovers the “why” behind performance in order to garner learnings that are tangible and actionable, with knowledge of digital conversion KPIs.
• Monitor competitive landscape.
• Advertising Creative
• Work as a key role to shape the local face of the brand, leading high-impact creative & campaign development for different initiatives, aiming to grow top of mind awareness, differentiation and brand love.
• Interpret consumers' media consumption habits and preferences to inform personalized media strategies and content recommendations.
• Work closely with the Programming, Content, Field Marketing, Sports Marketing and Culture Marketing areas to lead high-quality execution of brand integration in owned and third-party events and initiatives.
• Media and Creative Agency Management
• Manage the media and creative agency to inspire excellence and deliver best-practice integrated campaigns. Cultivate a collaborative culture and strong agency-client relationship, ensuring best-practice planning, buying, and account servicing in collaboration with HQ.
• Perform annual media agency evaluations and develop/implement performance plans as needed.
• Supply accurate annual marketing mix modeling (MMM) inputs on a timely basis while working with media agency to run bi-annual media landscape analysis and reviews.
• Business Planning and Budgeting
• Support the National Brand Marketing Manager to act as a major contributor to yearly and long-term business planning.
• Assume responsibility for paid media budget management.
• Strong planning, prioritization, budgetary and project management competencies (attention to detail).

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• At least 5 years experience in media planning and digital marketing, ideally with FMCG brand experience.
• Must have experience managing external media agencies – leading the process from brief to execution.
• Proven track record with working in cross-functional teams.
• Proficiency in the art and science of insights—equally comfortable in the worlds of data analysis and creative storytelling.
• Thrives in a fast-paced environment with self-starting attitude and high attention to detail.
• Degree in Administration, Marketing or Communications.
• Fluent English
• Travel 0-10%