Red Bull

As the Trade Marketing Manager, you will work within the Red Bull North America (RBNA) Sales and Trade Marketing team to support fundamental tasks involved in the Point of Sale (POS) development process from concept development to delivery. You must understand the retail environment to develop merchandising solutions, have an eye on trends and the future, a desire to understand shoppers, and above all else, the desire to win versus competition and look like #1 in-store. With a focus on large format customers (including mass, grocery, and club channels) you will manage the retail marketing and visibility strategies for assigned customers. You will report to the Senior Director of Trade Marketing and be located in Santa Monica, California.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

• MANAGE VISUAL MERCHANDISING/ POS STRATEGY AND DEVELOPMENT
• Be the subject matter expert and contact for assigned customers’ POS and merchandising plans
• Develop POS solutions that serve the needs of assigned customers, complement shopper behavior, and ensure Red Bull looks like #1 in store
• Manage and communicate Trade Marketing production timelines to all relevant partners
• Support the annual business plan process (including guidelines and “look of success” development) with guidance on POS solutions to achieve commercial and brand goals
• Additional assigned projects as determined by the Sr Trade Marketing Manager, Large Format
• NATIONAL AND REGIONAL ACTIVATIONS
• Develop temporary ambient display materials that promote the off-premise sales strategy
• Partner with Brand, Ops, Trade Finance and Sales teams to plan in store theater programs
• Partner with agencies of record and vendor partners to develop impactful and easy to assemble temporary display items, technical drawings and the most cost-effective production methods
• Support IST program proof of concept providing estimated cost guidance for planning processes
• MANAGE DEVELOPMENT OF NEW POS INNOVATIONS
• Manage the development of POS technical innovation and test projects based on business impact and customer needs
• Collaborate with important partners including Global Trade Marketing, US Product, US Shopper Marketing & US Operations, and US Key Account Sales Teams
• Identify opportunities to improve project workflows and refine processes
• Stay up to date on industry trend analysis, competitive activity, and changing shopper behaviors through industry publications, events, insight reports, supplier relationships
• LOOK LIKE #1 IN STORE
• Strengthen the Look of Success and Perfect Store standards across assigned projects/ customers/ channels/ supplier relationships
• Improve Trade Marketing project execution success through regular market visits, customer/ sales team meetings, and distribution partner route rides

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• 3+ years of consumer packaged goods industry, Brand marketing or product development experience
• Project Management Experience
• Technical knowledge of POS Production (Print, Permanent, Temporary)
• Experience working with Agencies or Production suppliers
• Proficiency in Microsoft Suite and Adobe Suite
• Experience with project management tools (Asana, Trello, Workfront)
• Bachelor's degree or equivalent work experience in lieu of degree 
• Must be fluent in English, additional languages an advantage 
• Travel 10-20%
• Permanent
• Benefits eligible

The base salary range for this position is $102,000 to $113,000 + cash incentives Actual salary offer may vary based on work experience. The base pay range is subject to change and may be modified in the future. Our current Benefits include: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location) Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.