Drives and executes marketing projects across Kotak Group companies, working with business lines and their marketing teams, as well as product teams
- Works closely with product teams to develop and launch new products for the group
- Works with the alliances team to build new partnerships for the benefit of the group
- Develops marketing communication to meet the requirements of product / business teams across Kotak
- Carries out market research and data analysis to develop and validate new campaigns and product ideas
- Leads the execution of miscellaneous one-time projects within the marketing team (events, campaigns, research, etc.)
- Research & measurement: Managing most of the market research work that we do for the bank, and help out with a lot of the measurement work for our campaigns. This might include work done in-house as well as working with partner agencies
- Data and analytics work: Working closely with the consumer bank BIU team on analytics work so that we have the data that we need to make a lot of our decisions. Examples include marketing campaign effectiveness, new products, performance of existing products, taking a look at what is working and what is not.
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