Marriott

JOB SUMMARY

• Assist with the planning and pull-through of all Luxury Brand initiatives & marketing programs relevant to GC continent. Luxury Brands for this position refer to W & Edition..
• Execute exceptional on-brand execution to sustain and elevate Marriott’s leading edge as the Luxury Brand Operator in GC
• Execute on aligned Luxury Brand proof-points to drive brand awareness / reputation in GC.
• Align customer-facing messaging and drive brand reputation
• Partners with the field/area marketing teams to localize the expression of the brands with full funnel efforts, not limited to PR, advertising, communications, etc. in the GC markets.
• Manages the assignments and projects with the Performance and Digital teams to deliver efficient and effective media plans, including the brands’ social media strategy.
• Work with area marketing teams to develop effective continent and country/market level marketing programs that continuously drive brand awareness, preference, market share and topline performance.
• Support the delivery of strategic Brand plan and integration for Luxury openings (in some instances; conversion hotels) will be a key focus.
• Support the Director, Luxury Brand Management & Marketing, GC to drive stronger understanding and knowledge of what each luxury brand represents, and ultimately increase Brand equity.
• Work with regional, area and hotel operations teams to ensure exceptional delivery of guest experience that creates consistent Brand preference, market share and topline performance.
• Responsible to ensure Brand photography, contents and assets in continent are up to date and relevant. Call out anomalies, where applicable.
• Support and coordinate the work to ensure on-brand solutions for key stakeholders.

SCOPE

Responsible for the management of the luxury brands; as determined by the Senior Director, Luxury Brand Management & Marketing, GC, e.g. 

key project facilitation and integration across GC and Luxury openings.

CANDIDATE PROFILE 

Education and Experience 

• Hotel operations experience is strongly preferred. 
• Prior Luxury brand management experience and marketing knowledge is an advantage.
• Three or more years of management experience. International work experience preferred.
• Languages: Proficiency in English & Chinese 
• Experience in executing work with strategic partners / agencies / vendors. Demonstrated relationship marketing skills a must.
• Prior experience developing integrated brand marketing campaigns across channels (digital, social, buzz, PR, sales) is preferred
• Good presentation and communication skills
• Proven ability to work with a cross-functional teams in support of specific business priorities.
• Demonstrated ability to take complex projects and efforts from conception to successful execution.
• Ability to solve problems quickly, think creatively, and satisfy Internet speed-to-market requirements.
• Ability to simultaneously manage multiple projects.
• Experience working with associates/ vendors/ customers in remote locations and international markets (multiple time zones).
• Strong team player and ability to foster relationships and collaborate across disciplines

CORE WORK ACTIVITIES 

Managing Projects and Priorities

• Execute purposefully on the full-year marketing plan that prioritizes Brand presence and accomplish desired outcomes for the luxury brands.
• Ensure all presentations of any form reflect the Brand tone of voice, with clear, concise and compelling writing.
• Provides support and assistance to other team members regarding MILUX projects to ensure timely completion of assignments.
• Analyze information and evaluates results to choose the best solution and solve problems.
• Think creatively and practically to develop, plan, and implement new Brand programming or initiatives.
• Provide recommendations to improve the effectiveness of processes or programs.
• Understand and meet the needs of key stakeholders, related to Brand management work.
• Supports achievement of performance goals, budget goals, team goals, etc.

Brand Strategy & Planning

• Partner with key stakeholders on key openings and focus hotels within the Luxury brand portfolio
• Educate/communicate on brand strategy, positioning, voice, strategic pillars and competitive environment.
• Educate/communicate consumer insights 
• Represent the vision of the MILUX team at all times.

Brand Performance & Development

• Execute on global brand strategies while ensuring alignment to GC and market specific objectives
• Assist in the effective pull-through and localization of new brand initiatives in GC
• Constantly monitor brand performance and develop appropriate actions with the relevant cross function teams to achieve the brand and continent objectives

Marketing & PR 

• Is responsible for executing effective brand marketing programs that achieve/surpass brand and continent performance goals.
• Is responsible for executing customer-facing brand communications, not limited to brand-voice copywriting, use of the various assets and materials to ensure a on-brand communication style.
• Partners with the GC PR/Communications team and the area/field marketing teams to develop and execute buzz for the brands in GC
• Is responsible to ensure brand partnership activities provide brand equity benefits and enhance the guest experience.

Operations & Culture

• Assist to ensure regular brand updates and Brand education are communicated to the field and hotels.
• Work closely with Brand Activation + Standards personnel, properties and regional/area operations to ensure on-brand implementation of brand operating standards, procedures, and brand programs. 
• Support luxury onboarding processes and calendar for Brand Leader with General Managers and key stakeholders.
• Provide opening brand support for all new hotels prior to countdown, coordinates with Regional/Area Directors of Operations and Marketing to ensure all branded elements of luxury openings, opening countdown, Consumer Ops support etc. are executed on brand.
• Provide clear instructions for hotel opening teams to ensure branded critical path document for openings and conversions are executed.

Integrated Marketing Planning and Strategic Execution

• Manage and support the continent destination marketing strategy.
• Focused on key source markets, leisure destinations and KPIs. 
• Engages agencies, as required, in project to deliver the creative design and execution process to bring a program to market.
• Ensures consumer messaging is clear.
• Is responsible for ensuring all key stakeholders of the program are aligned. 
• Reviews program performance in real time and modifies program as directed.
• Monitor competitive activity in the category.

MANAGEMENT COMPETENCIES 

Leadership

• Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace. 
• Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
• Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information 

from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.

• Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first 

impression and represents the company in alignment with its values.

Managing Execution

• Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering 

cohesion and collaboration among team members.

• Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, 

focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.

• Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges 

work requirements to accomplish goals and ensure work is completed.

Building Relationships

• Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals 

and lasting relationships. 

• Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions 

consistent with the company’s service standards.

• Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes 

differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.

Generating Talent and Organizational Capability 

• Organizational Capability - Evaluates and adapts the structure of assignments and work processes to best fit the needs and/or support the 

goals of an organizational unit.

• Talent Management - Provides guidance and feedback to help individuals develop and strengthen skills and abilities needed to accomplish 

work objectives.

Learning and Applying Professional Expertise

• Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
• Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to 

approach business and administrative challenges.

• Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage 

everyday business operations and generate innovative solutions to approach function-specific work challenges.

• Basic Competencies - Fundamental competencies required for accomplishing basic work activities. 

o Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, 

Internet browsers, etc.).

o Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-

related issues.

o Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences.

o Reading Comprehension - Understands written sentences and paragraphs in work related documents.

o Writing - Communicates effectively in writing as appropriate for the needs of the audience.

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.

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