Syracuse University

Job # 077292 Job Title Assistant Professor - Advertising Data Strategy Location Syracuse, NY Pay Range $75,000 - $95,000 FLSA Status Exempt Hours

As determined by department chair and associate dean

Job Type Full-time Rank Assistant Campus Syracuse, NY Unionized Position Code Not Applicable Job Description

Syracuse University’s S.I. Newhouse School of Public Communications invites applications for a full-time, tenure-track assistant professor position in Advertising Data Strategy. The start date for this position is August 2024.

Preference will be given to candidates with expertise or interest in topic areas that complement one or more of the teaching and research specialization(s) in the department. This may include data strategy and AI technology, social media analytics, international advertising, and advertising insight/strategy. The candidate is to be a catalyst who can introduce innovative views, inspire students, and build their confidence in data and AI, while equipping students with the skills they will need for the workplace of the future.

Qualifications

Compelling candidates will show

• Enthusiasm and promise for exemplary teaching, whether through prior teaching experience or similar professional roles mentoring/supervising young advertising practitioners.
• The evidence of familiarity with the research/planning sector of advertising industry, bringing cutting-edge knowledge to classroom, and sharpening students skillsets that closely meet the industry demands.
• Active engagement in scholarly research/creative activity by maintaining a strong research agenda in the individual area of expertise.

Master’s degree required. A Ph.D. degree in Advertising or a related field is preferred.

Job Specific Qualifications

• The candidate may not be a database management geek, but someone who has experience in practical and creative thinking of merging big data/AI with strategic and analytic insights that support cross platforms executions.
• Professional experience in Advertising at the national and international level is highly desirable. A Master’s degree is required.

Responsibilities

• Teaching: The ideal candidates should be able to integrate profession-based learning experiences into courses via field experiences or projects, teach both undergraduate and graduate courses. The new hire will be expected to teach Advertising Research and Planning, Digital Branding and Strategy, Big Ideas in Advertising, and other courses that complement the individual’s expertise or specialization.
• Research: The person has passion and deeper understanding to cutting-edge advertising research/creative activity and ground-breaking technology.
• Service: The new hire will be expected to contribute to service-related initiatives, including academic and career advising of students, school and university committee service, departmental curriculum development and assessment, and community/professional outreach.
• Diversity, Exclusivity, and Inclusion: The successful candidate will demonstrate evidence of a commitment to equity and inclusion through their research, teaching, and/or service, and will be prepared to work with students, faculty, and staff from a wide range of social and cultural backgrounds. They will help advance Syracuse University’s mission of preparing engaged citizens, scholars, and leaders for participation in a changing global society – more about Syracuse’s Vision and Mission can be found at https://www.syracuse.edu/about/vision-mission/.

Physical Requirements

Not Applicable

Tools/Equipment

Not Applicable

Application Instructions

Applicants must submit the following documents for consideration:

1) Curriculum Vitae/Resume

2) Cover Letter, expressing interest and fit for the position

3) One philosophy statement that addresses each of these three areas:

a. Teaching – The Newhouse School prides itself on the high quality of education it provides and its ability to get students job-ready Day One. Please describe your teaching interests and philosophy of how students best learn.

b. Diversity and Inclusion – Please describe how your past experience has prepared you to contribute to the School’s and the University’s strategic commitments to diversity, equity, inclusion, and accessibility in higher education.

c. Research/Creative Activity - The Newhouse School values both scholarly research and creative activity. Scholarship can include peer-reviewed journal articles, grant procurement, conference presentations and book development. Creative activity can include, as examples, industry trade or consumer media/news articles, and media production, development or multimedia storytelling (photo/video, film, sound, web design, apps, scriptwriting). Please describe how your experience will help you contribute to the University and School’s commitment to research and creative initiatives.

4) List of at least three references with knowledge of your work

5) An optional field for your creative and research portfolio for consideration

For more information contact Beth Egan, Search Committee Chair, Advertising, S.I. Newhouse School of Public Communications, Syracuse University. Phone: 315-443-4015. Email: beegan@syr.edu

ABOUT THE ADVERTISING DEPARTMENT

The Department’s student advertising agency teams (called “The Newhouse” or TNH for short) have historically done very well competing nationally and even internationally, including winning the International Qatar 2014 Advertising Competition. TNH teams have won seven 1st place finishes at the District 2 level of the American Advertising Federation’s (AAF) National Student Advertising Competition (NSAC) in the past 11 years, and won the national title of the NSAC competition in 2009 and 2018. (See info @https://bit.ly/2zFyVgx).

Our creative young talents have recently won prominent awards including Cannes Future Lions, One Show Young Ones, Gold Clio, Art Directors Club (ADC) Annual Awards, National Addy Awards, New York Festivals Advertising Awards, Communication Arts Advertising Annual, Creativity International Awards and raked up the total of more than 600 creative awards in the past four years. (See info @https://bit.ly/2umDK9p).

The Department has built a close relationship with outstanding alumni across the country and top ad agencies that routinely recruit Newhouse advertising students. The Eric Mower Advertising Forum (https://bit.ly/2VBncYM) is the finest advertising speaker series in the world featuring an impressive array of distinguished leaders, including top ad agency CEOs and internationally known guest speakers.

To learn more about the School, our distinguished faculty, and our program, please visit our websites at https://bit.ly/2I8jxhQ.

About the Newhouse School

The S.I. Newhouse School of Public Communications at Syracuse University trains the next generation of communications leaders, preparing students to not only enter a rapidly changing media industry, but to shape its future. Called one of the “very best schools” in its field by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC) in an April 2023 reaccreditation report, Newhouse has been lauded for providing an excellent educational experience due to its outstanding students, faculty, staff, leadership and facilities, as well as financial stability and a deep curriculum. The Newhouse School is committed to expanding academic excellence through research and creative activity, as well as community engagement and professional opportunities to help students develop their skill set outside the classroom.

Newhouse is home to approximately 2,100 undergraduates, 200 residential master’s degree students, 200 online master’s degree students and 15 doctoral degree students. They are among the best in the country, having secured a place in the class through a highly competitive admissions process. The typical admitted first-year student has a 3.9 GPA.

The school’s 250,000-square-foot, three-building complex is a leading-edge learning environment where students are exposed to top-notch tools and technologies used by professionals in the field. Features include Dick Clark Studios, a high-tech entertainment production facility that rivals many Hollywood studios; the Diane and Bob Miron Digital News Center, complete with a contemporary news set, a virtual studio that accommodates green screen production and state-of-the-art lighting systems and cameras; the Alan Gerry Center for Media Innovation, a creative hub where Newhouse expertise in content development and production meets the latest media technology and programming trends; the Emerging Insights Lab, a state-of-the-art social media command center; and the Collaborative Media Room, home to the student-produced multimedia news site, The NewsHouse.

To learn more about the Newhouse School, visit https://newhouse.syracuse.edu.

About Syracuse University

Syracuse University is a private, international research university with distinctive academics, diversely unique offerings and an undeniable spirit. Located in the geographic heart of New York State, with a global footprint, and nearly 150 years of history, Syracuse University offers a quintessential college experience.

The scope of Syracuse University is a testament to its strengths: a pioneering history dating back to 1870; a choice of more than 200 majors and 100 minors offered through 13 schools and colleges; nearly 15,000 undergraduates and 5,000 graduate students; more than a quarter of a million alumni in 160 countries; and a student population from all 50 U.S. states and 123 countries. For more information, please visit www.syracuse.edu.

About the Syracuse area

Syracuse is a medium-sized city situated in the geographic center of New York State approximately 250 miles northwest of New York City. The metro-area population totals approximately 500,000. The area offers a low cost of living and provides many social, cultural, and recreational options, including parks, museums, festivals, professional regional theater, and premier shopping venues. Syracuse and Central New York present a wide range of seasonal recreation and attractions ranging from water skiing and snow skiing, hiking in the Adirondacks, touring the historic sites, visiting wineries along the Finger Lakes, and biking on trails along the Erie Canal.

EEO Statement

Syracuse University is an equal-opportunity, affirmative-action institution. The University prohibits discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and gender expression, veteran status, or any other status protected by applicable law to the extent prohibited by law. This nondiscrimination policy covers admissions, employment, and access to and treatment in University programs, services, and activities.

Commitment to Supporting and Hiring Veterans

Syracuse University has a long history of engaging veterans and the military-connected community through its educational programs, community outreach, and employment programs. After World War II, Syracuse University welcomed more than 10,000 returning veterans to our campus, and those veterans literally transformed Syracuse University into the national research institution it is today. The University’s contemporary commitment to veterans builds on this historical legacy, and extends to both class-leading initiatives focused on making an SU degree accessible and affordable to the post-9/11 generation of veterans, and also programs designed to position Syracuse University as the employer of choice for military veterans, members of the Guard and Reserve, and military family members.

Commitment to a Diverse and Inclusive Campus Community

Syracuse University maintains an inclusive learning environment in which students, faculty, administrators, staff, curriculum, social activities, governance, and all other aspects of campus life reflect a diverse, multi-cultural, and international worldview. The University community recognizes and values the many similarities and differences among individuals and groups. At Syracuse, we are committed to preparing students to understand, live among, appreciate, and work in an inherently diverse country and world made up of people with different ethnic and racial backgrounds, military backgrounds, religious beliefs, socio-economic status, cultural traditions, abilities, sexual orientations and gender identities. To do so, we commit ourselves to promoting a community that celebrates and models the principles of diversity and inclusivity.

Quick Link https://www.sujobopps.com/postings/100211 Job Posting Date 09/05/2023 Application Deadline Open Until Filled Yes Priority Consideration 10/01/2023 Job Category Faculty Message to Applicants

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