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Job Description: Supervising Associate – America’s Innovation GTM

Job Description

Service Line

Digital Marketing

Sub-service Line

Campaign Management

Location

Philippines

No. of positions

1

Title

Supervising Associate

Rank

Supervising Associate

Grade

1 or 2

Type of Employment

Permanent

Overall Years of Experience

7+

Relevant Years of Experience

5+

Requisition Date

Xxxxxxxx

Resource On-board Date

Xxxxxx

Required Qualification

Graduation

Graduation

University Graduation (Marketing)

Certification

MS Office

Desirable

MBA or Master in Marketing

Position Summary

The position is for the team within EY America’s Innovation and will be expected to work closely with the onshore Go-to-Market team. The candidate will be responsible for working closely with onsite product and business teams. The candidate will be involved in critical projects, campaign plans, go-to-market activities, and collateral development activities for the onsite GTM team, supporting a portfolio of products that span different types of technology, FoP, related service lines etc. Collateral could include, but not limited to, GTM roadmaps, pitch decks, overview slides, social media posts, sales enablement collateral, web page creation, SEO guidance, copy deck creation, community management, email marketing, event marketing, etc. This role requires an experienced, energetic and resilient team player with a good understanding of what it takes to deliver multi-channel marketing programs in a complex environment. This person must have an interest or passion for innovation.

Technical Skills/Tools Requirement

Essential

• Proficient with MS office suite, especially MS Word, PowerPoint, and Excel. And a good understanding of digital marketing tools in conjunction with a flair for storytelling and branding.
• With hands-on marketing experience, ability to manage multiple programs/ campaigns under tight deadlines and maintain attention to detail
• Outstanding written and oral communications, a generous aptitude to learn the organisation’s pattern of communication and our client’s motivation
• High level of networking, team building and stakeholder management skills with a proven ability to manage complex processes and/or projects at a, area/ global level
• Manage resources involved in program/ campaign delivery (internal agency, third-party vendors, etc.) to achieve desired results
• Ability to support the GTM team in other administrative tasks related to campaigns and operations
• Ability to balance many moving parts and keep track of status from various products and stakeholders
• Rudimentary experience with search engine optimization (SEO)

Desirable

• Deep and current knowledge of region/market trends, issues and competitive intelligence impacting global markets
• Experience with EY’s marketing campaign automation solution, Marketo

Roles and Responsibilities

Essential

• This individual will help teams program managers bring external and/or internal marketing programs to life by understanding the EY business & marketing strategies and transforming business priorities into world-class execution and delivery.
• Work as a consultant for stakeholders to plan content requirements for various marketing activities by engaging with them to identify their objectives, strategies, go-to-market priorities, target audiences, differentiators, and other aspects
• Develop and project manage internal and client-centric customizable content which supports activation through Sectors and Accounts (e.g., solution presentation decks, talk tracks, Q&A, etc.)
• Collaborate with subject matter experts to understand key solutions and develop go-to-market campaigns
• Support Go-to-market campaigns for markets priorities including working with the solution owners to drive pipeline operations
• Enable the product teams to enable account teams with a self-serve pack of sales collateral, templates, tools and guidance
• Create and manage sales collaterals and toolkit development from scratch, including conducting kick-off calls with the product team and other stakeholders
• Develop robust project plans around go-to-market initiatives for products with stakeholders to obtain buy-in and maintain project plan with defined timelines and next steps
• Ensure adequate internal distribution of collaterals and toolkits over channels like SharePoint, Discover
• Develop and create industry leading and innovative marketing solutions for products
• Understanding complex technical solution and creating a business-centric narrative
• Analyze the impact of the go-to-market initiatives on the pipeline
• Manage multiple campaigns/programs under tight deadlines and maintain attention to detail.
• Continuously evolve on tools and new age technology for effective Digital Communication across all channels
• Work as a consultant for stakeholders to plan content requirements for various marketing activities by engaging with them to identify their objectives, strategies, go-to-market priorities, target audiences, differentiators, and other aspects

Knowledge and skills

• Good understanding of B2B marketing, go-to-market strategy planning, as well as execution and sales practices 
• Writing and editing, creating content for marketing collaterals in a concentric and business-centric manner

Essential

• Storytelling and developing compelling value propositions
• Proven experience of customization of content to meet the needs of the relevant channel, market and audience
• Experience in account marketing and project management skills will be an added advantage
• Experience in managing the execution of go-to-market programs by coordinating the work with different teams across multiple geographies

Skill Set Requirement Matrix

Technical Competency

Requirement

N/A

Fundamental Awareness

Novice

Intermediate

Advanced

Expert

Microsoft PowerPoint

Essential

ü

Microsoft Word

Essential

ü

Microsoft Excel

Essential

ü

Project management skills

Essential

ü

LinkedIn marketing / sales solutions

Desirable

ü

Operational Competency

Requirement

N/A

Fundamental Awareness

Novice

Intermediate

Advanced

Expert

Creative Quotient

Essential

ü

Communication Skills (Comprehend, Verbal & Written)

Essential

ü

Listening Skills

Essential

ü

Storytelling

ü

Result Oriented

Essential

ü

Time Management

Essential

ü

Customer Focus

Essential

ü

Personal Learning & Development

Desirable

ü

Planning

Desirable

ü

Organizing

Desirable

ü

Competency Proficiency Scale

The Proficiency Scale is an instrument used to measure one’s ability to demonstrate a competency on the job. The scale captures a wide range of ability levels and organises them into five steps; from ‘Fundamental Awareness’ to ‘Expert’.

In combination with the Proficiency Map for a specific occupation, an individual can compare their current level of proficiency to top performers in the same occupation. This scale serves as the guide to understanding the expected proficiency level of top performers at each grade level.

Score

Proficiency Level

Description

N/A

Not Applicable

You are not required to apply or demonstrate this competency. This competency is not applicable to your position.

1

Fundamental Awareness

(basic knowledge)

You have a common knowledge or an understanding of basic techniques and concepts.

• Focus is on learning.

2

Novice

(limited experience)

You have the level of experience gained in a classroom and/or experimental scenarios or as a trainee on-the-job. You are expected to need help when performing this skill.

• Focus is on developing through on-the-job experience;
• You understand and can discuss terminology, concepts, principles, and issues related to this competency;
• You utilise the full range of reference and resource materials in this competency.

3

Intermediate (practical application)

You are able to successfully complete tasks in this competency as requested. Help from an expert may be required from time to time, but you can usually perform the skill independently.

• Focus is on applying and enhancing knowledge or skill;
• You have applied this competency to situations occasionally while needing minimal guidance to perform successfully;
• You understand and can discuss the application and implications of changes to processes, policies, and procedures in this area.

4

Advanced (applied theory)

You can perform the actions associated with this skill without assistance. You are certainly recognised within your immediate organisation as ‘a person to ask’ when difficult questions arise regarding this skill.

• Focus is on broad organisational/professional issues;
• You have consistently provided practical/relevant ideas and perspectives on process or practice improvements which may easily be implemented;
• You are capable of coaching others in the application of this competency by translating complex nuances relating to this competency into easy to understand terms;
• You participate in senior level discussions regarding this competency;
• You assist in the development of reference and resource materials in this competency.

5

Expert (recognised authority)

You are known as an expert in this area. You can provide guidance, troubleshoot and answer questions related to this area of expertise and the field where the skill is used.

• Focus is strategic;
• You have demonstrated consistent excellence in applying this competency across multiple projects and/or organisations;
• You are considered the ‘go to’ person in this area within NIH and/or outside organisations;
• You create new applications for and/or lead the development of reference and resource materials for this competency;
• You are able to diagram or explain the relevant process elements and issues in relation to organisational issues and trends in sufficient detail during discussions and presentations, to foster a greater understanding among internal and external colleagues and constituents.

Deliverable – Skill set evaluation comparison

This initiative of skill set evaluation will be rolled out only for the Operations team at this point. Screening by the recruitment team using this evaluation matrix and interview questionnaire will be done during the next phase which would be post the successful implementation of the initiative across all the operations team within BCS.

Example:

Technical Competency

Requirement

Requirement Levels

Recruitment Evaluation

Operations – Round 1 Evaluation

Operations – Round 2 Evaluation

Operations – Probation Evaluation

Microsoft PowerPoint

Essential

Expert

Microsoft Word

Essential

Advanced

Microsoft Excel

Essential

Intermediate

Operational Competency

Requirement

Requirement Levels

Recruitment Evaluation

Operations – Round 1 Evaluation

Operations – Round 2 Evaluation

Operations – Probation Evaluation

Creative Quotient

Essential

Expert

Communication Skills (Comprehend, Verbal & Written)

Essential

Advanced

Listening Skills

Essential

Expert

Result Oriented

Essential

Advanced

Time Management

Essential

Advanced

Customer Focus

Essential

Expert

Personal Learning & Development

Essential

Advanced

Planning

Essential

Advanced

Organising

Essential

Advanced

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