Allianz

About us:

The world around us is changing rapidly and so is the insurance industry. Now’s the right time to make a bold move and shape the future of insurance – this is Allianz Direct! As a pan-European online insurer of the Allianz Group, launched in 2019, Allianz Direct is on its mission to become the most customer-oriented and efficient insurer on the market. Allianz Direct is truly changing the face of insurance, in customer experience, and in technology, processes, people and culture. 

An international team of business experts and engineers who live and breathe an agile way of working, are seeking to improve and change the way you do insurance. Driven by customer obsession and love for data, Allianz Direct strives for delivering an exceptional experience with a personal touch.

So, what makes Allianz Direct so unique? We believe in the power of simplicity and convenience and by doing so we have managed to set new standards when it comes to online insurance. We are a fast-growing technology company with an insurance license, and by fast, we really mean it – our brand ambassador Usain Bolt will agree on that one.

Job Purpose/Role:

As a Senior Brand Manager, you will help to define brand initiatives and execute media advertising strategies to attract new customers, enhance brand awareness, and optimize sales revenue through effective brand and digital campaigns.

Key responsibilities:

• You will have the chance to contribute to the success of Allianz Direct in an international environment. Your main duties: 
• Co-creation, implementation and monitoring of our international branding strategy and plans.
• Monitor the perception of brand values and manage relations with creative and media partners for the development of communication, from the brief to the delivery of materials.
• Co-creation of our media plan for the acquisition of new customers aimed at achieving corporate growth objectives, in synergy with the other business units involved.
• Management of marketing budget with reference to brand activities.
• Collaboration with our specialists from the Acquisition- and CRM Tribe to identify actions aimed at guaranteeing optimal sales relevant messages and general communication.
• Collaboration with other domains (e.g., Pricing & Product, Legal & Compliance) to verify the correctness of our communication and to select the most impactful content and methods for the various touchpoints (web, social media) .
• Implementation of activities to support acquisition and other processes within the customer lifecycle, ensuring alignment between online and offline campaigns.
• Market and competition analysis, regarding campaigns and impacts on key business indicators.
• Measure campaign results, suggesting possible improvements in terms of media optimization within the team.

Qualifications/Key skills:

• At least 6 years of work experience in a brand environment (corporate or advertising agency)
• Studies: University degree (economics, with marketing specialization preferred)
• You have a flexible and open-minded attitude and are able to abide by tight deadlines and used to dealing with different interlocutors in an international context.
• Excellent analytical and problem-solving skills and ability to communicate insights to drive business decisions.
• Strong sense of cooperation and ability to work towards team success and willingness to challenge oneself and counterparties to strive for continuous improvement.
• Fluent in Business English and German, additional languages are nice to have.
• Agile project management certification or equivalent project management experience is a plus.
• Good knowledge of main MS Office applications, especially Excel and PowerPoint, Google Ads, Search Ads360, Facebook Business Manager, Adobe suite

Additional information:

We offer: Career development programs, Workwell@Allianz, Flexible working arrangements 

Please submit your applications only via our online tool.

29120 | Marketing & Design | Professional | Allianz Direct | Full-Time | Permanent

Allianz Group is one of the most trusted insurance and asset management companies in the world. Caring for our employees, their ambitions, dreams and challenges, is what makes us a unique employer. Together we can build an environment where everyone feels empowered and has the confidence to explore, to grow and to shape a better future for our customers and the world around us. 

We at Allianz believe in a diverse and inclusive workforce and are proud to be an equal opportunity employer. We encourage you to bring your whole self to work, no matter where you are from, what you look like, who you love or what you believe in. We therefore welcome applications regardless of ethnicity or cultural background, age, gender, nationality, religion, disability or sexual orientation.

Great to have you on board. Let's care for tomorrow.

Note: Diversity of minds is an integral part of Allianz’ company culture. One means to achieve diverse teams is a regular rotation of Allianz Executive employees across functions, Allianz entities and geographies. Therefore, the company expects from its employees a general openness and a high motivation to regularly change positions and collect experiences across Allianz Group.