Kempinski

The overall scope of the Director of Marketing is to assist the Director of Sales & Marketing to position and promote Kempinski Hotel Mall of the Emirates and outlets as the market leader ensuring compliance with the brand Kempinski.

Key Responsibilities

Strategy & Budget

• Develop and agree on the hotel marketing plan with the Director of Sales & Marketing.
• Pro-actively promote rooms, food and beverage outlets, conferences and events, or any other activity with the potential to drive revenue
• Plan and create promotions and packages together with the relevant departments, i.e. F&B, Revenue, Spa etc…and incorporate a multi-channel approach to all activities
• Conduct competition analysis on a regular basis and review the positioning of key revenue-driving areas
• Understand market trends and target customers in order to develop appropriate campaigns and maximize revenues
• Liaise with relevant agencies to deliver campaigns (Marketing, PR, Creative, Brand)
• Finalise and manage marketing budget keeping track of actual versus planned marketing budgets and providing input and recommendations as needed regarding reallocation of funding.
• Forecast ROI for each activity, track results (ROI) of all marketing initiatives, including online, direct mail, and print advertising and review spend where relevant.
• Content Management
• Responsible for overseeing the development of content for both offline and online activities.
• Regularly review hotel information on the intranet, kempinski.com, GHA, and other third-party websites to ensure it is up-to-date and relevant.
• Develop an annual plan of all content needs across all channels including brand website, GHA, KENT newsletter, social media sites.
• Plan and supervise photo shoots developing shot list while keeping the goals of the property and brand image in mind. 
• Develop videography supported by the Director of Sales & Marketing, creative agency, and Kempinski corporate team.
• Ensure picture storage and distribution systems are maintained (Picture Park & VFMLeonardo) while ensuring that the hotel has the required photo rights 
• Maintain all collateral, advertisements, open files, and other relevant assets as “owned” by the property

Collateral and advertising

• Oversee the creation and production of collateral both online and offline as per the brand guidelines. 
• Ensure consistency in individual property’s voice on all guest touch points following brand guidelines as well as outlet identities where relevant.
• Develop the communication plan and content for the monthly KENT newsletter
• Provide content regularly for the Corporate Kempinski Newsletter
• Create, coordinate, and maintain giveaways and collateral.
• Implement and multi-channel advertising plan in feeder markets, review ROI, and adapt campaigns as needed

Brand guardian

• In partnership with the GM, and the DOSM, the Director of Marketing is the brand custodian for the hotel and Kempinski brand
• Responsible for ensuring that all collateral and communication complies with the Kempinski brand guidelines 
• Maintain updates of corporate marketing guidelines informing and updating colleagues accordingly.
• Communication and reporting
• Lead the monthly marketing meeting to discuss future campaigns to drive performance
• Communicate and coordinate with internal departments including but not limited to sales, revenue, food and beverage, purchasing, finance, etc…
• Communicate and coordinate with external partners including but not limited to the Kempinski corporate office, Kempinski regional office, marketing agencies, public relations agencies, tourism boards etc..
• Contribute to my.kempinski to share marketing best practices
• Support corporate and regional initiatives as per deadlines
• Prepare monthly reports for GM, Regional Office, and owning company as prescribed
• Maintain and develop a guest database for mailings.
• Ensure complete knowledge of all hotel activities, promotions, new colleagues etc…
• Self Development

Participate in Kempinski marketing training programs

• Keep up to date with Marketing trends and tools to enhance the continual learning process and make recommendations to the Director of Sales & Marketing.
• Network with colleagues in similar positions in the local hospitality and tourism industries, as well as other potential business-related industries. 
• Keep updated with the latest developments in the hotel including all activities, promotions, and rates of the hotel.

Skills, Knowledge and Expertise

• 6-8 years experience in the hotel marketing department.
• Proficient understanding of the Marketing Principle fundamentals, concepts, tools, and practices.
• Copywriting skills.
• Experience in developing and running Marketing campaigns and their analysis.
• Proven project management skills.
• Experience in contract negotiations.
• Excellent skills in Microsoft Office.
• Creative programs such as photo-shop, indesign etc is a plus.
• English – excellent oral and written skills.