Scholle IPN

Job Summary

ThoughtFocus' innovation center bring technology of the future to sole the business challenges of today. Our business solutions are built by experts who understand the challenges that are unique to our clients' organizations and industries. The Campaign manager will support one or two industry business units to plan and execute various demand generation tactics to fill a healthy pipeline. Strategic thinking and swift execution are the key requirements here for this role. The role will report to the head of demand generation. 

Essential Job Functions

• Leads the planning, development and reporting of end-to-end demand generation and nurture campaigns. 
• Develops multi-channel, multi-touch campaigns, including digital, social, email, webinars, trade shows and events to generate qualified leads and drive funnel throughput 
• Optimizes campaigns to increase conversion rates and reduce acquisition cost. 
• Develop, deploy, and monitor the performance of digital marketing campaigns and make modifications to maximize reach, engagement, and ROI. 
• Ensure campaign messages come through the right channels, monitor consumer interactions and report data back to internal teams. 
• Collaborates with the Corporate Marketing team to develop new resources and assets to drive top, middle and bottom of funnel programs; content to include videos, blogs, eBooks, whitepapers, infographics, case studies, etc. 
• Leads the creation of sales enablement assets and messaging to support the SDR and Outside sales teams. 

Required Education, Skills and Experience

• Degree or diploma in Marketing, Communications or an equivalent field. 
• 4+ years of B2B marketing experience; demand generation and sales enablement experience in a tech or SaaS environment considered an asset.
• Deep knowledge of the buyer’s journey (marketing and sales funnel).
• Proven expertise in developing integrated marketing campaigns, content and resources to support the various funnel stages. 
• Experience with marketing automation platforms; Salesforce Marketing Cloud (preferred), Marketo, HubSpot, etc. 
• Strong written and verbal communication skills. 
• Strategic, data-driven thinker. 

Preferred Education, Skills and Experience

• Prior marketing experience in financial services or manufacturing sectors.

Who We Are:

The world's most admired organizations rely on ThoughtFocus to solve mission-critical challenges in technology, processes, systems and cultural transformation. We deliver solutions that help growth-focused companies gain a competitive edge through the intelligent use of technology, automation, and optimized business operations. 

We serve as a strategic partner to Blackstone, a global leader in asset management and private equity through an investment from Blackstone's Technology Innovation Portfolio. Our expertise includes strategic consulting services, technology solutions, knowledge process outsourcing and operational optimization to selected segments in Manufacturing, Financial Services, Higher Eduction, and Public Sector.

With more than 2500 employees around the world, we are growing rapidly and are a leader in technological innovation.

Life at ThoughtFocus

If you're a brave thinker who wants to reach the future faster, you belong at ThoughtFocus. We are a global company that brings together skills professionals from many diverse industries and experiences. Within a broad framework of teamwork, knowledge sharing, and collaboration, we encourage associates to achieve and excel in ways they never have imagined for themselves.

Solving complicated client problems requires great people. ThoughtFocus is a firm built on the talent of its people. We work hard every day to nurture and expand the capabilities of our team members. As a member of the ThoughtFocus team, you will be challenged every day to deliver innovative business solutions, elegant technology, and sophisticated business services focused on our clients' end goals.

ThoughtFocus offers a competitive benefit package including health, dental, vision, short-term disability, outstanding 401(k), paid vacation, sick, and holiday and much more. Build a better future faster with ThoughtFocus today.

Affirmative Action Statement

ThoughtFocus adheres to a policy that prohibits discrimination on the basis of race, color, sex, sexual orientation, gender identity, religion, creed, national or ethnic origin, citizenship status, age, disability, veteran status, or any other legally protected class