Job Purpose:
Responsibilities and Accountabilities
1 Actively collect and understand market dynamics incl. macro & micro-environment statistics, healthcare & pharma industry evolution, relevant therapeutic areas (TAs) market reports, and align with relevant function teams to provide business implications & recommendations
2 Identify unmet market needs, key business trends and industry developments through analysis and interpretation of data collected. This includes research and analysis of healthcare policy changes, key events, company performance, competition, product mix, product market shares to support Strat Plan assumptions & sales forecasting
3 Play an active member and key contributor in Brand Team to apply IGQs on SWOT & competitive analysis, patient journey, strategy formation and investment plan development, and can address the information gaps, translate learnings into insights in the brand plan, and align with the Marketing Excellence Framework
4 Ensure integration of research/ intelligences/ analytics/ facts to provide input and insights toward brand strategy development inc. key initiatives prioritization, and monitor A&P spending vs outcomes to optimize resource allocation for better business performance
5 Work with Commercial function leads to conduct research and diagnosis to understand the root causes of business issues, and can categorize the root causes into competition, knowledge, skills, resources, people management, time management issues…, and provide recommendation for improvement
6 Proactively deliver business intelligence, analyzing, synthesizing, and interpreting findings to identify threats & opportunities, learn/ know the best practices from other MNCs to provide recommendations to Commercial function leads for capturing business opportunities. All projects undertaken should be linked back to impact on the strategic priorities and brand strategy.
7 Support global BI dashboard application, work with Commercial function leads to define financial/ strategic/ execution KPIs and develop regular management reports to tack business outcomes and performance
8 Play an active role in APAC Business Analytics community to share and learn the best practices among key countries, bring the best ideas into real practices in China
JOB SPECIFICATIONS
We encourage you to make your well-being a priority. It’s important and so are you. Learn more about how we care at CSL.
CSL Behring is a global leader in developing and delivering high-quality medicines that treat people with rare and serious diseases. Our treatments offer promise for people in more than 100 countries living with conditions in the immunology, hematology, cardiovascular and metabolic, respiratory, and transplant therapeutic areas. Learn more about CSL Behring.
As a global organization with employees in 35+ countries, CSL embraces diversity and inclusion. Learn more about Diversity & Inclusion at CSL.