Lionsgate

Summary of Position

The Manager, Distribution Marketing maximizes Starz Entertainment (STE) subscribers and revenue through collaborative implementation of partnership marketing campaigns by advising on marketing strategy and point of sale initiatives. The role requires a high level of creativity, attention to detail, and project management skills, as well as the ability to analyze marketing and sales data to develop insights and make innovative recommendations leading to increased revenue and subscribers. The ideal candidate for this position will have the ability to take full ownership for the execution of assigned projects, working both independently and with a team. A sense of ownership, collaboration and intensity are critical.

Responsibilities

• Works closely with the distribution team to assist in the development and analysis of marketing plans to ensure revenue and subscriber growth and expansion of company products and/or services with distribution partners (MVPDs, vMVPD, OTT and Mobile)
• Maintains constant awareness of the direction and manages status of all projects, including anticipating needs and conflicts that unexpectedly evolve
• Oversees creative development for all assets utilized by partners to promote STE across their various sales channels and platforms; manages curation and distribution of assets to internal teams
• Manages creative development of point-of-sale marketing assets, including call center collateral, website updates, training videos, etc. Collaborates with point of sale team on messaging and creative strategies
• Works with internal creative teams and Distribution team to ensure STARZ creative utilized by partners accurately reflects STARZ corporate values and commitments to diverse representation
• Exhibits strong communication skills by successfully providing counsel to Distribution/ STE Sales Team on proper tactical mix/creative direction, executing that direction with creative teams, and proactively relating project status to stake holders
• Along with Senior Director, Distribution Marketing, oversees all STE Distribution events including vendor negotiation/selection, pre-production, event execution and post-event lessons learned
• Liaises with the public relations department to secure partner participation at STE events, as well as facilitates talent requests including reads, appearances, interviews and social media integrations
• Assists in managing contractual marketing funds and provide guidance to distribution team as to the utilization of marketing funds on assigned accounts
• Assists in development and maintenance of annual/quarterly distribution presentation and quarterly partnership presentations
• Collaborates on monthly budget review, reconciliation, and planning in tandem with the partnership marketing coordinator, accounting and finance 
• Monitors and analyzes marketing campaigns and projects and make recommendations for improvements and better results
• Uses relevant data, tools, and resources to think creatively and make informed decisions

Qualifications & Skills

• Bachelor’s Degree in Marketing preferred
• 3-5+ years related marketing experience, preferably in cable, satellite, telecommunications or entertainment industry
• Ability to effectively review distributor created materials and communicate feedback clearly
• Must be account service oriented with high level of responsiveness and attention to detail 
• Ability to build and maintain strong relationships 
• Understanding of industry/competitive environment and knowledgeable of distribution goals and product packaging 
• Proficient in creating strategic initiative, managing multiple large-scale projects simultaneously, and meeting deadlines through collaboration with internal and external stakeholders
• Experience working with client services, project management, and agencies 
• Proven communication skills – oral, written and presentation
• Knowledgeable in Microsoft Office – Outlook, Word, Excel and PowerPoint. Proficient in Adobe Acrobat, Illustrator, and Photoshop. Ability to learn proprietary software solutions.

About Starz

STARZ (www.starz.com), a Lionsgate company, is a leading global media streaming platform committed to delivering premium content that amplifies narratives by, about and for women and underrepresented audiences. STARZ is home to the highly rated and first-of-its-kind STARZ app that offers the ability to stream or download STARZ premium content, as well as the flagship domestic STARZ® service, including STARZ ENCORE, 17 premium pay TV channels, and the associated on-demand and online services. In 2018, STARZ launched its international premium streaming platform STARZPLAY, now LIONSGATE+, to provide subscribers access to bold, curated storytelling. LIONSGATE+, coupled with the STARZPLAY ARABIA joint venture in MENA and Lionsgate Play in South and Southeast Asia, has a footprint that extends across the globe. STARZ and LIONSGATE+ are available across digital OTT platforms and multichannel video distributors, including cable operators, satellite television providers, and telecommunications companies around the world. In February 2021, STARZ launched #TakeTheLead, a multi-faceted and innovative inclusion initiative expanding its existing efforts to improve representation on screen, behind the camera and throughout the company. 

With the Company aligning its studio operations behind the growth of its streaming business, Starz has become one of the pre-eminent modern premium global streaming platforms. Offering subscribers more than 7,500 television episodes, including Starz original series and provocative documentaries, along with a broad catalogue of first-run movies, Starz is taking the lead in delivering relatable premium content that makes it the platform of choice among a wide spectrum of female, African-American and other historically underserved audiences. Its focused brand, premium content and freedom from legacy relationships position Starz at the forefront of the new bundles emerging throughout the media ecosystem, a compelling value proposition to complement virtually every kind of subscription platform.

Distinguished by its successful and focused content strategy, top programming, exceptional curation and speed to market, Starz has quickly scaled its platform to become one of the most widely distributed and fastest-growing OTT services in the world, with OTT subscribers making up more than half of its global subscriber base. The Starzplay International premium subscription service offers a “best of global SVOD” content portfolio in more than 50 countries throughout Europe, Latin America, Canada, Japan and India through a bespoke and expanding network of distribution partners. The Starzplay Arabia joint venture is one of the leading SVOD operators in the fast-growing Middle East and North Africa region. The proprietary and highly-rated Starz app, a proven hit with U.S. audiences, continues to roll out internationally. 

Our Benefits

• Full Coverage – Medical, Vision, and Dental
• Work/Life Balance – generous sick days, vacation days, holidays, and Impact Day
• 401(k) company matching
• Tuition Reimbursement (up to graduate degree)

EEO Statement

Lionsgate is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Lionsgate will provide reasonable accommodations for qualified individuals with disabilities. Lionsgate will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.