ByteDance

Responsibilities

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul and Tokyo.

The mission of TikTok Ads Platform is to connect global advertisers and users, advertisers of any industry and experience level are able to get suitable marketing solutions, then easily create, manage and optimize ads. The vision is to build an easy-to-understand, easy-to-use and powerful Ads Platform.

The Ad Growth team is responsible for driving advertising growth on TikTok platform. We achieve it by acquiring and retaining advertisers through brand marketing, performance marketing, organic growth initiatives and customer management. We build products that allow us to reach more audiences, improve targeting, optimize bidding, better measure incrementally.

Responsibilities:

We are looking for experienced Data Scientists to influence the product roadmaps for the Ad Growth team.

• Work closely with key stakeholders to optimize overall growth performance. Examples of projects you would work on include, but are not limited to, build and implement incrementally measurement, understand customer journey to fulfill funnel gaps, optimize channel investments, and etc.
• Develop comprehensive knowledge of TikTok Ads Growth structures and metrics, advocating for changes where needed for product development.
• Mentor and partner with embedded data scientists on individual channel teams to drive business performance
• Work with data scientists across the organization to up-level data-driven strategies

Qualifications

• 5+ years industry experience and advanced degree in quantitative discipline (e.g., Statistics, Operations Research, Economics, Computer Science, Mathematics, Physics) or equivalent practical experience
• Experience in Growth Marketing, Attribution Systems, Customer LTV, Ads Platforms is a plus
• Deep knowledge of experiment design and causal inference, strong analytical and causual reasoning mindset
• Fluency in core set of Data Science
• SQL/Hive, R/Python
• ETL
• Developing funnels & decomposing metrics variation
• Implementing visualizations, dashboards, and reports
• Demonstrated track record of product leadership and ability to lead and influence teams
• Proven ability to succeed in an innovative and fast-paced environment

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We believe individuals shouldn't be disadvantaged because of their background or identity, but instead should be considered based on their strengths and experience. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations during our recruitment process. If you need assistance or an accommodation, please reach out to us at USRC@tiktok.com.