Manage and grow post-sale client relationships with key agencies in the SEA market
Manage trusted relationships and give TikTok products' training to key agency stakeholders
Provide best-in-class service to our Agency partners and all internal teams supporting them.
Support and work with the sales team on pre-sale pitch strategies
Conduct regular business reviews and take a consultative, long-term approach to build productive relationships with clients, in collaboration with the sales team
Develop insightful industry and product specific case studies and playbooks based on client success.
Drive Product Adoption
Partner with internal stakeholders to Build & Deliver 'Agency Success Programs'
Synchronize client's agency plans with internal cross-functional teams' data to develop campaign, media plan, optimization, best practices aligned with agencies and client business goals
Establish the strengths of TikTok's product in the eyes of Agency Partners.
Serve as an external product consultant educating clients and agencies on product solutions and best practices, and ultimately drive deeper product adoption.
Maintain up-to-date knowledge of TikTok’s features and ad units
Proactively lead product update discussions, educate brands and agencies on TikTok’s new and existing products, and advise on best practices to drive optimal performance and groundbreaking campaigns
Campaign Management
Provide consultation and analysis to help agencies improve campaign performance and brand result plus maximize opportunities from their client's advertising
Kick-off campaigns with clients and manage all timelines, assets and opportunities for optimization
Monitor and analyze ad campaigns and proactively take initiative to improve results
Coordinate and collaborate with ad ops, product and R&D teams, etc. internally to ensure a smooth and successful campaign execution
Investigate and work directly with product and engineering teams to help them troubleshoot client issues during a campaign
Analyze campaign performance data to offer clients data-driven business insights and simultaneously use those insights to improve our advertising offerings
Additional Responsibilities
Share marketplace feedback and guide our advertising and product strategy
Collaborate with internal stakeholders to develop best in class playbooks, strategies, processes
Qualifications
At least 3-5 years of experience in account management / client services roles with a demonstrated knowledge of digital media platforms, advertising KPIs, and cross-vertical knowledge.
Extremely strong communication skills with the ability to educate and influence an audience.
Experience in campaign management and set up
Experience managing branding and performance advertisers with complex and scaling challenges.
Working knowledge of Microsoft Office: PowerPoint, Excel, and Word – Keynote knowledge a plus
Exceptional verbal and written communication skills and ability to effectively translate technical language to non-technical stakeholders
Excellent active listening skills and proactive about collaboration
Creative and strong problem-solving skills
Ability to analyze data and identify insight with impeccable attention to detail
Highly organized self-starter, motivated to learn and proactive in taking up complex projects that help drive product understanding and client growth strategy.