Communication Strategist
Company Overview:
About Palladium - Palladium is a global leader in the design, development and delivery of Positive Impact – the intentional creation of enduring social and economic value. We work with governments, businesses, and investors to solve the world's most pressing challenges. With a team of more than 3,000 employees operating in 90 plus countries and a global network of over 35,000 experts, we help improve economies, societies and, most importantly, people's lives.
Diversity, Equity & Inclusion - We welcome applications from all sections of society and actively encourage diversity to drive innovation, creativity, success and good practice. We positively welcome and seek to ensure we achieve diversity in our workforce; and that all job applicants and employees receive equal and fair treatment regardless of their background or personal characteristics. These include: (but are not limited to) socio-economic background, age, race, gender identity, religion, ethnicity, sexual orientation, disability, nationality, veteran, marital or Indigenous status.
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Project Overview and Role:
Background of the Assignment
The Jobs and Economic Transformation (JET) Programme is an FCDO-led initiative designed to help drive economic transformation in Ghana by supporting the government to attract increased private investment to create more and better jobs and support inclusive growth and poverty reduction, while exploring opportunities for climate/environmentally friendly interventions and the adaption of green technologies.
Pharmaceuticals, Automobiles and Textiles & Garments have been selected as the ‘anchor’ sectors within the JET programme, taking into consideration the potential quantity of investment as well as its quality and likely impact on economic development – particularly the likely spill-over effects for domestic firms and job creation. It is in this regards that ToRs to develop a strategic communications support for prosperity health ventures (PHV) are drawn.
PHV aims to create efficient healthcare marketplaces that improve access to healthcare and patient satisfaction, empowering the patients and increasing information transparency, to improve accessibility & affordability to quality healthcare in sub-Saharan Africa by utilizing technology.
African health-tech sector is in its infancy and is seeing more investments but only at 1% of global allocations (US$ 141 million in 2020)
Ghana:
The above indexes provide some good platform for the launch of a technology app. PHV is connecting patients and healthcare providers through a marketplace using a SaaS platform.
The pilot program for the app was started in November 2021 in Accra focused on the private sector. It has witnessed significant traction and success for which any support to propel the growth will be desirable. Since the launch it has signed 14 clinics of which 8 are live on the platform by 12/12/21. It targets to bring 240 clinics on-board by 31 December 2022. As on 21 December 2021, the platform as on-boarded 44 doctors, has 239 appointments; has 400 patients which are expected grow to 97,650 by 31 December 2022Q4-22. The app is being extended to include a digital pharmacy too which is expected to generate over 3000 monthly pharmacy transactions during its first year of launch.
Now there is the need to on-board more clinics, hospitals, and pharmacies to create more jobs. PHV is initially focusing on the private sector to demonstrate proof of concept.
Job Creation: Direct & Indirect
The Ghana JET Project is committed to supporting enterprises in the pharmaceutical sector ecosystem who have the potential to create jobs to expand the sector with all types of tolls to make navigation in the sector very convenient, easy, seamless, and comfortable.
The assignment is intended to help PHV to develop a strategy to on-board more hospitals, clinics, and pharmacies unto the platform to promote their business model. By so doing, PHV will have a blueprint to grow the business, compete favourably and expand in a systematic manner.
Objectives of the Assignment
1. Identify all potential hospitals, clinics, pharmacies etc using some form of criteria
2. find communication channels to reach as many of the potential clients as possible
3. provide comparable cost outlays for the use of the communication channels
4. provide pathways through which potential clients can be reached quickly.
Scope of Work
1. identify potential clients (hospitals, clinics, pharmacies, maternity Homes, health Centres, CHIPS Compounds etc)
2. identify the channels for reaching out to all the clients and costs for doing so
3. identify all possible means to reach the possible clients
4. Risks and Mitigation Plans
Deliverables
1. Provide a list of possible clients (hospitals, clinics, pharmacies etc in 3 tiers of importance with justifications)
2. Provide a list of communication channels and their costs outlays and the preferred channels
3. Provide a path deployment of the communication tools
4. Provide a communication strategy document for PHV
5. Risks and mitigation plans
Time Frame/Deadline for Deliverables
The duration of the assignment shall be 30 days
Required Qualifications:An advance qualifications communications, Journalism, Advertising, and IT with two years practice will be preferred. A first-degree holder in these areas with 10 years practice can also apply.