Drive all components of the measurement strategy & planning process
Create test and learn strategies and in-market test plans
Manage implementation of measurement and test plans, including managing vendors and driving data quality management processes with multiple analytic tools
Lead vendors / partners as appropriate and develop coordinate analytics strategy and planning activities across multiple team players
Review implementation of analytics tool according to reporting requirements
Review & Optimize reporting based on documented objectives and requirements
Direct development of analytic presentations and surface key insights and recommendations to optimize marketing effectiveness and efficiency
Identify marketing and analytics trends and best practices
Generate and develop points of view and thought leadership pieces
Support business development activities and client proposals
Conceptualization, delivery and quality control of regular reports
Bachelor’s degree or higher in computer sciences, engineering, mathematics, statistics, data science or a related degree program with outstanding academic results
Hands-on experience with one of site analytics platforms such as Adobe Analytics, Google Analytics, etc.
Knowledge about website tagging design, JavaScript and web technologies but JS coding is not required
Strong SQL skills: ability to efficiently extract data from large and complex databases. Additional proficiency in Python, R or VBA and / or visualization software such as Tableau would be a plus, while not necessarily required
Familiarity with social CRM tactics (wechat account, mini-program, wechat CRM, etc.)
Expert Excel user: ability to understand and build complex spreadsheets
Excellent problem solving and comprehension skills as well as strong business sense
Excellent communication skills: ability to communicate with people of differing levels of seniority and analytical understanding
