COMPANY OVERVIEW:
Boardriders, Inc., is the world’s leading action sports and lifestyle company that designs, produces and distributes branded apparel, footwear and accessories for Boardriders around the world. The Company’s apparel and footwear brands, represent a casual lifestyle for young‐minded people who are inspired by a passion for outdoor action sports. The Company’s Quiksilver, Billabong, Roxy, DC Shoes, RVCA, Element, VonZipper, Kustom and Palmers brands have authentic roots and heritage in surf, snow and skate. With approximately 10,000 team members globally, the Company’s products are sold in more than 110 countries in a wide range of distribution, including surf shops, skate shops, snow shops, its proprietary Boardriders stores and other Company‐owned retail stores, select department stores and through various e‐ commerce channels.
“Boardriders is an Equal Opportunity and Affirmative Action Employer including: Minorities/Women/Individuals with Disabilities/Protected Veterans”
SUMMARY:
The Email Specialist is responsible for the development, planning, segmentation, scheduling and analysis of all email campaigns. As a seasoned member of the digital factory team, this person will be responsible for developing copy, managing, validating, sending, and tracking all customer-facing emails and work closely with various cross-functional teams including brand marketing and design. The ideal candidate is someone with interest and experience in email marketing, strong e-commerce background, has coded responsive emails using HTML, strong attention to detail and ability to efficiently handle a very busy schedule.
RESPONSIBILITIES:
- Coordinate & execute email communications programs. Ensure accurate and on-time campaign delivery
- Create/write email campaign messaging consistent with company brand
- Support various divisions to create calendars and set and manage project time lines
- Partner with various teams to compile assets, write briefs and traffic emails through the routing and approval process
- Collaborate with design team to produce relevant digital assets
- Code responsive email campaigns
- Build database workflows to segment contacts into logical groups, segments, etc.
- Execute database growth strategies across multiple channels
- Create campaign messaging consistent with company brand
- Analyze and report campaign results and KPIs, highlighting successes, trends and opportunities, including A/B testing
- Cross-channel CRM coordination and execution including but not limited to: email, SMS, and catalog
REQUIRED EXPERIENCE/SKILLS/EDUCATION:
- 3-5 years’ web content and email management including trafficking and copywriting
- Working knowledge of HTML and ability to build HTML emails
- Working knowledge of Adobe photoshop that includes but not limited to: slicing for web
- Experience working with an email platform in a self-service setting
- Great knowledge of fashion, lifestyle, and extreme sports Influencers and publishers
- Passion for the sports lifestyle (Surf, Skate, Snowboard)
- Proficient in web analytics tools such as; Adobe Analytics (Omniture) and Google Analytics
- Proficient in project management tools such as; Asana, Trello, Clickup, etc
- Very strong organization, problem solving, and interpersonal skills
- Excellent project management skills and ability to align efforts across multiple departments
- Proficient in Microsoft Excel, Word, PowerPoint and Google’s Suite of products including: Slides, Docs, Sheets, etc
PREFERRED EXPERIENCE/SKILLS:
- BA/BS degree preferred
- Knowledge of Adobe Campaign/Neolane and/or leading ESP on an enterprise level, Klayvio
