Are you customer insights obsessed? Storytelling expert? Do you get excited to experiment and find ways for public relations and branded communications to add value, influence and drive meaningful impact to a business? Love being an advocate for the brand within your organization? Keep Reading…
Zulily is a retailer obsessed with bringing our customers something new and special every day. Unique products from up-and-coming brands are featured alongside favorites from top brands, including clothing, home decor, accessories, toys and gifts. We offer customers something new to discover each morning at unbeatable deals. We are fast-paced, innovative and metric-driven. We are a team that is passionate about strategic storytelling, delighting our customers and creating Zulily fans for life. Our success is our ability to create and sustain a healthy business with happy customers who understand and value the role we play in their daily lives.
The PR Manager represents the voice of the brand across a variety of audiences and stakeholders, with primary focus driving corporate marcomms strategy and positioning externally. This role is responsible for development and driving of durable programs and initiatives to position Zulily as an authority on our core customer, Mom, and using customer insights and data to create surgical corporate PR programs that drive brand value across Marketing channels, educate stakeholders and manage corporate reputation.
Key Responsibilities
- Strategize, develop and execute short and long term PR plans for Zulily corporate reputation, technology, vendor and employer brand.
- Drive corporate reputation, technology, vendor and employer brand PR project management and support overall PR team with special projects.
- Identify, strategize, develop and execute programmatic to increase brand value via earned media to increase SEO and reverse cannibalization across paid marketing channels.
- Influence, collaborate, and support, with cross-functional teams to help drive overall integrated PR efforts and the company’s Marketing goals.
- Liaise with digital and social to develop strategies that promote Zulily as a leader in being the authority on Mom (core customer).
- Drive process improvements to innovation, integrated marketing via the PR lens, and holistic digital/content strategy.
- Manage and provide strategic counsel to drive day-to-day relationship with PR agency to enable collective success mapped to KPIs.
- Develop launch strategies, press releases, presentations, pitches, briefing memos and messaging documents.
- Mine, analyze, and extrapolate newsworthy insights from internal, secondary/third-party data to derive actionable media strategy and build culture of experimentation.
- Accountable for metrics and reporting associated with all programs and projects; document workflows and processes.
Job Description Details
The PR Manager represents the voice of the brand across a variety of audiences and stakeholders, with primary focus driving corporate marcomms strategy and positioning externally. This role is responsible for development and driving of durable programs and initiatives to position Zulily as an authority on our core customer, Mom, and using customer insights and data to create surgical corporate PR programs that drive brand value across Marketing channels, educate stakeholders and manage corporate reputation.
Key Responsibilities
- Strategize, develop and execute short and long term PR plans for Zulily corporate reputation, technology, vendor and employer brand.
- Drive corporate reputation, technology, vendor and employer brand PR project management and support overall PR team with special projects.
- Identify, strategize, develop and execute programmatic to increase brand value via earned media to increase SEO and reverse cannibalization across paid marketing channels.
- Influence, collaborate, and support, with cross-functional teams to help drive overall integrated PR efforts and the company’s Marketing goals.
- Liaise with digital and social to develop strategies that promote Zulily as a leader in being the authority on Mom (core customer).
- Drive process improvements to innovation, integrated marketing via the PR lens, and holistic digital/content strategy.
- Manage and provide strategic counsel to drive day-to-day relationship with PR agency to enable collective success mapped to KPIs.
- Develop launch strategies, press releases, presentations, pitches, briefing memos and messaging documents.
- Mine, analyze, and extrapolate newsworthy insights from internal, secondary/third-party data to derive actionable media strategy and build culture of experimentation.
- Accountable for metrics and reporting associated with all programs and projects; document workflows and processes.
Qualifications
- 7-10 years of experience managing highly complex campaigns, projects, programs with a marketing and/or communications led objective, preferably within e-commerce
- Strong business acumen with exceptional strategic thinking, analytical, and project management skills
- Adept at prioritizing and planning multi-stakeholder initiatives, providing direction when needed and removing obstacles to get work done
- Ability to create effective relationships, influence, and collaborate at all organizational levels
- Strong verbal and written communication skills with the ability to lead, facilitate, and present to large groups building consensus, engagement, and driving positive impact through our Purpose & Principles
- Self-starter with strong bias for action and solution orientation for difficult problems and is able to work in an environment where at times programs may be new, innovative and ambiguous to create workable plans that are
- Exhibits an entrepreneurial mindset and is able to uncover opportunity areas, develop a plan, and then execute cross-functionally and breakdown siloes
Preferred
- Familiar with A/B testing and building up testable marketing communications programs
- Familiar with SEO foundational elements and optimization (non-technical) and appetite to learn in
- In-depth knowledge of public relations, subject matter expert, draws on expertise to improve programs, projects, processes, etc.
- Content strategy and storytelling background integrating marketing levers into marketing communications programs, projects or initiatives
About Zulily, LLC
Zulily, LLC, is a retailer obsessed with bringing its customers special finds every day—all at incredible prices. zulily features an always-fresh curated collection for the whole family, including clothing, home decor, toys, gifts and more. Unique products from up-and-coming brands are featured alongside favorites
from top brands, giving customers something new to discover each morning. zulily was launched in 2010 and is headquartered in Seattle with offices in Nevada, Ohio and Pennsylvania. For more information visit www.zulily.com. zulily, LLC, is a wholly owned subsidiary of Qurate Retail, Inc. (NASDAQ: QRTEA, RTEB), which includes QVC, HSN, Zulily and the Cornerstone brands (collectively, “Qurate Retail Group”), as well as other minority investments. Qurate Retail Group believes in a third way to shop -- beyond transactional ecommerce or traditional brick-and-mortar stores -- and is #1 in video commerce, #3 in ecommerce in North America and #3 in mobile commerce in the U.S. (according to Internet Retailer). For more information, visit www.qurateretailgroup.com.
EEO
As an equal opportunity employer, Qurate Retail Group is committed to a diverse workforce and is also committed to a barrier-free employment process. In order to ensure reasonable accommodations for individuals pursuant to applicable law, individuals that require accommodation in the job application process for a posted position may contact us at CareersUS@QVC.com for assistance.
Click Apply and log in with your existing account or create an account. This will allow you to check the status of your application at any time and receive the most up to date communications from our Talent Acquisition team.
