Imagine a world where people are delighted by their healthcare experience. The ResMed team is taking giant strides towards making this a reality. As part of the Asia LatAm Growth Markets team we are looking to solve unique and exciting challenges utilising technology and connected solutions to impact over a billion people. We have an innovative 30 year history as global leading medical pioneers but now is the time to continually push boundaries, innovate in new spaces and help improve people's health on a large scale.
We’ve recently formed a Digital and Consumer Creation team that is dedicated to driving consumer focused solutions and pathways across the region at scale and speed. We’re an extremely diverse team, with team members across many markets in APAC and Latin America. This is our strength - because we can build very diverse solutions and experiences for all consumers. We’d love to hear from you if you are comfortable with ambiguity, passionate about disrupting the healthcare and sleep industry, and are energised by diverse teams and changing the lives of 1 billion people!
Let’s talk about Responsibilities
- Provide thought leadership and guidance to country teams to grow our digital business, keeping business updated around changing competitive landscape and digital trends
- Responsible for developing digital marketing capabilities to drive growth opportunities through our digital channels
- Manage the end-to-end performance of customer engagement by providing a seamless digital customer experience
- Champion the experimentation and personalisation of various digital capabilities and platform
- Develop planning and execution capabilities to drive ResMed’s customer acquisition, conversion and retention activities across our digital channels in Asia and Latin America
- Partner with in-country teams to support and execute on strategic initiatives
- Lead the conversion rate optimisation roadmap by managing A/B testing programs and web personalisation tools to optimise our digital marketing programs
- Map the customers journey including conversion and attribution metrics to develop a market segmentation analysis
- Conduct market research and understand competitor marketing to identify opportunities and determine marketing campaigns ad initiatives
- Develop and prioritise optimisation strategies for various digital channels to maximise ROI and drive business growth
Let’s talk about Qualifications and Experience
- Degree in Digital, IT, Marketing, Business or related discipline
- Proven experience in performance marketing especially looking after paid marketing aspects (e.g SEM, social, digital display, VOD and other emerging channels)
- A comprehensive understanding of conversion rate optimisation (CRO) principles, data and data anaylsis, metrics and tracking mechanism
- Knowledge of web analytic tools and reporting (e,g Google Analytics)
- Strong communication with the ability to collaborate broadly with a variety of stakeholders
#LI-APL
Joining us is more than saying “yes” to making the world a healthier place. It’s discovering a career that’s challenging, supportive and inspiring. Where a culture driven by excellence helps you not only meet your goals, but also create new ones. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates. If this sounds like the workplace for you, apply now!
