Danaher Corporation

IDT is the leading manufacturer of custom oligonucleotides and proprietary technologies for genomics applications. Our work is complex and cutting-edge, and our team members are curious, creative thinkers who understand that good data drives smart decisions. At IDT, we realize that although science may be uniform, people are unique. We promote a culture where engaged people are motivated and have opportunities to achieve their full potential, as part of one global team.

IDT is proud to work alongside a community of nine fellow Danaher Life Sciences companies. Together, we’re pioneering the future of science and medicine, developing products that enable researchers in the fight to save lives.

Job Title: Marketing Communications Writer II

Location: Coralville, Iowa - Mobile (On-Site/Work from Home Hybrid)*

• Mobile associates must live in an area that does not exceed a 100-mile (150 km) radius of an IDT location. *May require on-site occasional presence for team meetings, etc.*

Purpose Statement:

The Marketing Communications Writer II creates persuasive content across multiple platforms that engages on an accessible and colloquial level with our audience, while maintaining IDT’s standard for credible and accurate information on its products, applications, and the industry generally. This role will blend a strong life sciences background with creative facility of language to establish a relatable voice for IDT’s expanding industry presence. Working with a high level of independence, as well as collaborating effectively with diverse groups in our organization, the Marketing Communications Writer II will creatively combine SEO research with compelling copy to facilitate the generation of customer confidence over a wide range of marketing channels.

Essential Functions:

• Write persuasive and engaging short form content for emails, PPC ads, print, and web
• Write search-optimized descriptions and other metadata
• Research current SEO best practices, and ensure other writers are aware
• Access backend elements of the website CMS to add/modify content metadata
• Create Google Analytics reports relating to content efforts
• Use SEO research tools to inform content creation
• With SEO personnel, facilitate the creation of a semantic system to inform A/B testing
• Keep clear and informative records of A/B testing results
• Work closely with all groups across the department
• Coach other writers
• Proofread other writers’ work
• Maintain awareness of, and make thoughtful contributions to various Marketing department projects

Education:

• Bachelor of Science degree or relevant industry experience required.

Professional Experience:

• Proficiency with Microsoft Word, PowerPoint, and Excel, and Adobe Acrobat required.
• Prior experience of developing content within a corporate or agency marketing environment preferred.
• Prior experience with HTML markup and content management systems preferred.
• Prior experience in digital marketing preferred.
• Familiarity with basic SEO concepts required.
• Familiarity with A/B testing preferred.
• Strong command of English required. Knowledge of Controlled English preferred.

Other Job Qualifications:

• Strong verbal and written communication skills, with meticulous attention to detail
• Creative thinking
• Excellent project management, time and organizational skills
• Ability to work under deadline in a fast-paced environment with a high degree of change and flexibility
• Willingness and aptitude for learning to use new software
• Ability to work well with different personalities and across functional departmental groups
• Ability to understand and separate multiple digital channels effectively
• Ability to work with a high level of independence
• Adaptability to performing a variety of duties, often changing from one task to another without loss of efficiency or composure.
• Ability to maintain both a high standard of courtesy and cooperation in dealing with co-workers.
• Adaptability to accepting responsibility for the direction, control or planning of an activity.

Physical Requirements:

• Exert up to 10 lbs. of force occasionally and/or up to a minimal amount frequently

Visual Acuity:

• Ability to read pertinent printed material and distinguish colors.
• Ability to prepare and read written documentation; use of computer.

What We Offer:

• Generous Paid Time Off Accruals
• 16 Hours PAID Volunteer Time Off
• 10 Paid Holidays
• Up to eight (8) weeks of 100% paid parental leave to eligible U.S. associates
• 401(k) with Company Match
• Medical, Dental, and Vision Insurance Options

Integrated DNA Technologies (IDT) conducts drug screens and background checks on applicants who accept employment offers.

When you join us, you’ll also be joining Danaher’s global organization, where 68,000 people wake up every day determined to help our customers win. As an associate, you’ll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System tools and the stability of a tested organization.

Danaher is committed to a diverse and inclusive culture where everyone feels they belong and all voices are heard. We believe in our associates and the unique perspectives they bring to every challenge, which is why we’ll empower you to push the boundaries of what’s possible.

If you’ve ever wondered what’s within you, there’s no better time to find out.

Danaher Corporation and all Danaher Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The “EEO is the Law” poster is available here.