We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.
At CIBC, we embrace your strengths and your ambitions so you feel empowered at work. Our team members have what they need to make a meaningful impact and feel truly valued for who they are and what they contribute.
To learn more about CIBC, please visit CIBC.com
Job Description
What You’ll Be Doing
The Enterprise Marketing Strategy, Planning, Performance and Operations team is responsible for developing client-centric marketing strategies, leading the annual marketing planning process and championing a marketing performance culture to help drive a stronger return on our marketing investment (ROI). The Internal Creative team will support Marketing Communications with customer facing messaging, specifically brand and advertising solutions to support a diverse suite of channels.
The incumbent will write clear, compelling copy, engaging clients with advice and/or product information, bringing the CIBC brand to life across channels. This includes shaping & delivering original content that will engage the targeted audience in all markets (English & French).
Support Marketing Communications with customer facing messaging ensuring alignment with CIBC brand guidelines, TOV and ‘look & feel’ across various channels including print & digital, specifically: marketing brochures, regional marketing collateral, sponsorship, Social Media and campaign messaging in banking centres including Posters, DTV and ATM.
How You’ll Succeed
- Copywriting – Write clear, compelling copy across channels supporting new initiatives & evergreen customer facing programs & Marketing Communications. Collaborate with Marketing Communication and design team to support creative development that aligns with CIBC brand guidelines, processes and timelines. Interpret copywriting briefs to understand project requirements. Bring the CIBC brand to life with clear, concise and grammatically correct copy that aligns with CIBC Tone of Voice. Maintain a clear and consistent brand message across all channels.
- Proofreading – Review and edit Marketing Communication materials as needed (ie. updated required due to legal requirements), ensure proper grammar, Tone of Voice, and “look and feel” in accordance to CIBC guidelines. Maintain organizational knowledge of trademarking rules for all CIBC product and services, relevant principles and practices.
Who You Are
- Your influence makes an impact. You know that relationships and networks are essential to success. You inspire outcomes by making yourself heard.
- You can demonstrate 6+ years’ experience as a copywriter or similar role, you have an understanding of messaging hierarchy and knowledge of online content strategy and creation. You can demonstrate experience in using software such as Adobe Acrobat Pro, and Office365. It is an asset if you have experience using the WorkFront platform.
- You can demonstrate the ability to fluently speak, write, and communicate in English and French
- You're passionate about people. You find meaning in relationships, and surround yourself with a diverse network of partners. You build trust through respect and authenticity.
- You act like an owner. You thrive when you’re empowered to take the lead, go above and beyond, and deliver results.
- You're digitally savvy. You seek out innovative solutions and embrace evolving technologies. You can easily adapt to new tools and trends.
What CIBC Offers
At CIBC, our people are our greatest asset. You’ll become part of a diverse community that acknowledges everyone’s unique talents, and empowers teams to do what’s right for the client, and to do it well. As part of our team, you will:
- Thrive: Benefit from an open and approachable culture that provides the flexibility and support you need to integrate your life at work and at home
- Connect: Work in a place where the right technology and infrastructure fosters innovation, collaboration and creativity
- Develop: Grow your skills and career through our best-in-class onboarding experience, ongoing learning opportunities, individual development planning, and comprehensive product training
- Prosper: Share in our collective success with a competitive salary, incentive pay, banking benefits, health benefits program, and employee share purchase plan
What You Need to Know
- CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation during the application or interview process, please contact Mailbox.careers-carrieres@cibc.com
- You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit
Job Location
Toronto-CC East 3rd Floor
Employment Type
Regular
Weekly Hours
37.5
