Job Description Details
At Zulily, we’re on a mission to deliver a fun and rewarding shopping experience for our core audience – Moms. Zulily is looking for an outstanding Group Marketing Manager, Brand to join the Brand Marketing team to drive development of 360 marketing campaigns — from strategic brief through creative concepting and production to content release for Zulily’s upper-funnel and mid funnel brand marketing campaigns. This candidate will own the external Creative Agency relationship as well as work directly with cross-functional internal teams, including Creative, Media, PR, Merch, Biz Development and Social to execute integrated programs that deliver against the company’s business objectives and deliver value to our customers.
The ideal candidate will have a passion for retail, expertise managing internal and external marketing campaigns for leading brands, a familiarity with the creative development and production process ensuring projects meet tight timelines and budgets. This collaborative leader possesses impeccable strategic thinking skills, is deeply interested in customer insights, competitive landscape and culture, thrives in a fast-paced environment, and understands how to motivate a team.
You will:
- Lead the development of campaign and marketing briefs to address defined business goals, including strategic vision, comms and messaging strategy, and delivery/channel strategy, collaborating with cross-functional partners to gather info and data to ensure overall campaign strength
- Partner closely with the internal creative team and production studio to lead the development of compelling and effective creative, providing a clear direction and effective and strategically grounded feedback
- Collaborate with the agency partners daily as they translate strategy into consumer-facing assets and participate in creative production of these campaigns, attending shoots, events, experiences as relevant
- Evaluate and provide feedback on creative and campaign assets to ensure cohesive, consistent messaging and creative in alignment with the strategic vision and adhere to brand guidelines.
- Help identify strategic initiatives based on customer insights, aligning with key business objectives.
- Lead, coach and develop a team of marketing managers, providing strategic, creative, and operational leadership and team support
- Create, develop and maintain clear and comprehensive marketing calendars and seasonal concept maps.
- In collaboration with Group Manager, Brand Strategy and Group Manager, Social build strategic alignment and cross team transparency with all other Zulily marketing channels
- Manage portions of the marketing budget and track spend to maintain regular forecast accuracy, as well as, providing regular, transparent reporting of campaign impact and ROI, highlighting impact and learnings, always with a growth mindset
- Guide projects that support Zulily brand building and brand education – customer facing and and throughout the company.
- Research and report category trends, insights and innovations forecasted in retail, fashion and ecommerce.
- Be intimately acquainted with and champion for Zulily’s core consumers, and how their needs and behaviors vary nationally
- Measure the impact of work, clearly and concisely reporting KPIs to all stakeholders
You are:
- A results-oriented marketer with deep customer empathy and brand sensitivity
- Able to speak the language of editorial and creative as well as business and strategy, and can deftly align the two
- An individual with a keen eye for design, content, and copy — and can comfortably connect the dots from these details to strategic priorities and vision
- Deeply collaborative, you love working closely with cross-functional partners and speaking across various disciplines and modes
- A positioning guru — your deep customer empathy gives you a knack for extracting the most compelling essence of a product or experience. You get why it matters, and for whom
- Able to develop an effective retail marketing strategy, with a deep understanding of our ever-changing media landscape and customer behaviors
- A strategic thinker, making qualitatively and quantitatively informed decisions, based on thoughtful reasoning and analysis, but also comfortable making bold creative moves when the situation call for them
- Deeply entrepreneurial, identifying opportunities to create systems, programs, value where there were none before
- An innovative and imaginative thinker — finding connections and mining stories through deep thinking and creativity.
- An authentic and inspiring leader, rallying your team and your partners around clear vision and purpose.
Qualifications:
- Bachelor’s degree in Marketing, Advertising or related discipline.
- 10+ years of marketing experience, developing marketing campaigns for retail businesses
- 5+ years of agency experience or managing of an advertising agency
- Strong track record of crafting successful, channel optimized, consumer-obsessed marketing campaigns executed across a variety of marketing vehicles: digital, ‘in-store’, social, experiential, etc.
- Ability to work collaboratively and cross-functionally in a fast-paced environment where the ability build relationships is critical.
- Experience and eagerness to leverage data to make decisions. Ability to identify and interpret patterns from a blend of qualitative and quantitative data points.
- Experience with content creation and production
- Exceptional communication skills — oral, written, visual, data, etc
- Experience leading meetings and brainstorms to foster collaborative environment Collaborative and solutions-oriented — skilled at the art of influencing, negotiating and navigating complex situations to reach resolution
- A deep love for great brands, unique products, and extraordinary customer experience
About Zulily, LLC
Zulily, LLC, is a retailer obsessed with bringing its customers special finds every day—all at incredible prices. zulily features an always-fresh curated collection for the whole family, including clothing, home decor, toys, gifts and more. Unique products from up-and-coming brands are featured alongside favorites
from top brands, giving customers something new to discover each morning. zulily was launched in 2010 and is headquartered in Seattle with offices in Nevada, Ohio and Pennsylvania. For more information visit www.zulily.com. zulily, LLC, is a wholly owned subsidiary of Qurate Retail, Inc. (NASDAQ: QRTEA, RTEB), which includes QVC, HSN, Zulily and the Cornerstone brands (collectively, “Qurate Retail Group”), as well as other minority investments. Qurate Retail Group believes in a third way to shop -- beyond transactional ecommerce or traditional brick-and-mortar stores -- and is #1 in video commerce, #3 in ecommerce in North America and #3 in mobile commerce in the U.S. (according to Internet Retailer). For more information, visit www.qurateretailgroup.com.
EEO
As an equal opportunity employer, Qurate Retail Group is committed to a diverse workforce and is also committed to a barrier-free employment process. In order to ensure reasonable accommodations for individuals pursuant to applicable law, individuals that require accommodation in the job application process for a posted position may contact us at CareersUS@QVC.com for assistance.
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