QRG

zu000815

Job Description Details

Zulily is looking for a motivated and experienced Marketing Manager of Display Advertising. The ideal candidate will have both a customer focus and an analytical mindset that can drive positive ROI through a variety of different programs at scale. 

As the leader of display advertising, you will be passionate about driving new customer growth through new channels and drive customer long term value. You will oversee all phases of a display advertising program from planning, purchasing, implementation, and optimization to measurement. Additionally, you will be responsible for setting the marketing technology roadmap for driving success within the Display Advertising channel, including for app advertising campaigns. You will develop monthly and quarterly program goals that ladder into the roadmap, and provide your stakeholders with visibility into ongoing work, program testing, and optimization efforts. To meet your goals, you will lead and grow a team of Marketing Specialists.

Success in this role requires a bias for action, hands on with data analysis, a strong sense of ownership, and the ability to execute on a vision while motivating your team to do the same.

What you'll do:

• Manage Display advertising channel to effectively meet company goals (customer growth, repurchase rate, app installs, etc.)
• Develop a channel-level strategy and collaborate with internal teams and external partners (Marketing Technology, Creative, analytics, external vendors, etc.) to bring it to life
• Identify, evaluate and manage appropriate tools and platforms to enable management and flawless execution of channel
• Effectively manage program budget, providing a clear rationale for spend allocation
• Collaborate with in-house creative team to test and optimize creative design, including dynamic display ad units
• Direct work of others to achieve channel and program goals
• Develop necessary program reporting, dashboards, and one-off analyses, providing the ability to monitor the health of the program and effectively communicate performance
• Be the subject matter expert within Zulily on all things related to display advertising.

Qualifications:

• BS/BA degree required
• 5+ years of related experience with display advertising or online advertising including budget management
• 2+ years of experience managing and developing a team of marketing professionals
• Strong knowledge of media buying and attribution platforms
• Strong knowledge of DR marketing metrics and optimization techniques
• Expertise in test & learn strategies intended to drive marketing performance
• Expertise using data and metrics to measure impact and determine improvements
• Experience with Branch or other Mobile Measurement Partner a plus
• Experience working with SQL or MySQL a plus
• Proven ability to lead cross-functionally and communicate effectively with other areas of the business
• Strong bias for action and experience in a high-paced, high-volume multi-tasking role and environment. You’re not afraid to be hands-on as needed.

About Zulily, LLC

Zulily, LLC, is a retailer obsessed with bringing its customers special finds every day—all at incredible prices. zulily features an always-fresh curated collection for the whole family, including clothing, home decor, toys, gifts and more. Unique products from up-and-coming brands are featured alongside favorites

from top brands, giving customers something new to discover each morning. zulily was launched in 2010 and is headquartered in Seattle with offices in Nevada, Ohio and Pennsylvania. For more information visit www.zulily.com. zulily, LLC, is a wholly owned subsidiary of Qurate Retail, Inc. (NASDAQ: QRTEA, RTEB), which includes QVC, HSN, Zulily and the Cornerstone brands (collectively, “Qurate Retail Group”), as well as other minority investments. Qurate Retail Group believes in a third way to shop -- beyond transactional ecommerce or traditional brick-and-mortar stores -- and is #1 in video commerce, #3 in ecommerce in North America and #3 in mobile commerce in the U.S. (according to Internet Retailer). For more information, visit www.qurateretailgroup.com.

EEO

As an equal opportunity employer, Qurate Retail Group is committed to a diverse workforce and is also committed to a barrier-free employment process. In order to ensure reasonable accommodations for individuals pursuant to applicable law, individuals that require accommodation in the job application process for a posted position may contact us at CareersUS@QVC.com for assistance.

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