Snap-on

Overview

Responsible for assisting Manager, Communications Digital Media with management of Snap-on Tools social media channels, including YouTube, Facebook, Instagram, Twitter and Podbean. Produce and execute other focused communications projects as needed.

Responsibilities

• Responsible for coordinating public digital media channels including but not limited to: Instagram, Facebook, Twitter, YouTube, Podbean and Giphy
• Maintain franchisee portal content
• Write and distribute weekly “Key News of the Week” (KNOW) e-mail franchisee publication
• Create and send urgent e-mails to franchisees, during “off” hours on an ad hoc basis.
• Monitor Franchisee Forum discussion boards, reporting unusual activity
• Manage Facebook franchisee group

1. Member management
2. Group monitoring
3. Content management
4. Maintain video library

• Kick-off and SFC Binders
• Top 100 Poster development
• Manage Snap-on Tools franchisee/associate bio and image database
• Execute other projects as required

Qualifications

• Minimum bachelor’s degree in marketing, communications, or related field
• Strong editor and writer
• 3-5 years’ experience administering social media channels for a multi-level organization
• Attention to detail – being careful about detail and thorough in completing work tasks
• Strong grammar and proofreading skills
• Creativity and a strong sense of design. Must be proficient with Word. Excel and PowerPoint and be familiar with design software, such as InDesign and Photoshop
• Excellent organizational skills and ability to work independently while managing work load and meeting deadlines
• Excellent listening and interpersonal skills and ability to develop and maintain positive relationships
• Ability to travel and work flexible hours when needed

AddThis