Publicis Groupe

Company Description

Digitas is a marketing and technology agency blending insight and creativity to solve business problems. We work with many of the world’s best brands to help them define and execute their digital strategies. Our strength lies in our ability to, together diverse teams of digital experts to suit any brief we call it blending, and it’s the special sauce that makes our full service proposition supremely useful to our clients.

Across our network of 26 offices in 16 countries, we have 1800 digital experts delivering powerful and measurable ideas across communications, service design, branded content, technology innovation, mobile, CRM, digital media planning and buying, social media, EPR, and hosting. Our unique Dashboard product now underpins most of our big client relationships, putting measurement and ROI at the heart of our engagements.

Job Description

Business Role

• A strategic technical thinker to work closely with business as consultant, understanding client requirements, plan and recommend Salesforce Marketing Cloud solution.
• Design architecture and be able to present it to technical and non-technical audiences
• Will be responsible for designing and developing solutions to meet client’s business objectives based on consumer insight and data in general.
• Create and implement strategies that improve business processes and define digital technology roadmap in collaboration with business stakeholders, business partner’s team to support business growth of clients.
• The candidate will be responsible for managing ongoing marketing cloud projects.
• Must demonstrate progressive leadership in the full life cycle of the software development environment.
• Must have good understanding of digital marketing business; best practices, standards, policies and rules to be followed
• To evaluate, empanel and manage marketing cloud vendors. Build strategic relation to benefit on quality and/or cost.

Technical Skillset

• Should have excellent knowledge of using Email studio, Advertising Studio, Mobile Studio, Automation Studio, Contact Builder, Journey Builder, Engagement Studio to build 1:1 personalized campaign journeys and Pardot.
• Configuring/setting up user journeys using Journey Builder using available studio modules in Salesforce Marketing Cloud.
• Have experience in designing and developing software components and having a very strong Service Oriented Architecture and integration background.
• Strong deployment knowledge of VisualForce, Flex, Salesforce configurations, Apex classes, APEX Web services, API, AppExchange deployment, and Salesforce.com s-controls.
• Working knowledge of integration effort and tasks with Salesforce CRM, Salesforce Marketing Cloud, Salesforce Service Cloud, and other third-party app-exchange solutions.
• Strong SQL & SOQL skills required.

Experience with knowledge of relational databases, including work with MySQL, SQL Server, Oracle, and/or other common RDBMS and integrating them with the Salesforce ecosystem (mainly Marketing Cloud & CRM).

• Build relational data models to meet client requirements.
• Good understanding of object-oriented concepts and design patterns, with some prior work with OO languages (Java, Ruby, C#, C++, etc.).
• Knowledge of AGILE development practices.
• Experience with conducting technical process reviews, UAT’s and working in partnership with the business consultants.
• Knowledge of Audience Studio, Pardot, Social Studio and Interaction Studio would be a big plus.
• Knowledge of other marketing cloud platform i.e. Dynamics 365, Adobe, Oracle, IBM Interactive, Nielsen etc., to be an added advantage.

Other

• Good communication/interpersonal skills both written and verbal and the ability to quickly form meaningful working partnerships.
• Self-starter, good aptitude, problem solver and someone who is open to learning new technologies.
• Takes a lead role on development initiatives and provides mentorship and direction to less experienced developers.
• To collaborate and work in sync with various stake holders in the organisation and at clients end.
• Should be capable of building a fresh practise team.