Qurate Retail Group

Job Description Details

Are you Customer Insights obsessed? Do you get excited to hear the results of a Brand Tracker? Love being the voice of the customer within your organization? Keep Reading…

Zulily is a retailer obsessed with bringing our customers something new and special every day. Unique products from up-and-coming brands are featured alongside favorites from top brands, including clothing, home decor, accessories, toys and gifts. We give customers something new to discover each morning at an incredible price. We are fast-paced, innovative and metric-driven. We are a team that is passionate about delighting our customers and we want them to be a passionate fan of Zulily. Our success is having a healthy business with happy customers.

The Senior Group Marketing Manager represents the voice of the customer across Zulily, driving brand strategy and positioning. This role is responsible for monitoring brand health and using customer insights to create and manage brand marketing programs that drive awareness, consideration and loyalty. 

What you'll do:

• Provide strategic oversight across the organization to ensure the Brand strategy and values are being executed across channels/segments
• Ensure roadmaps across teams align and support overarching goals of organization and business
• Effectively brief and lead creative teams to develop compelling creative and marketing assets.
• Conduct thorough audience, culture, company and competitor research, developing pointed insights that drive highly effective and measurable campaigns and creative outputs
• Understand the positioning of the Zulily business; become the subject matter expert for brand positioning within the industry
• Develop and manage the voice of the customer for sharing learnings and driving positive customer outcomes
• Work closely with marketing, merchandising, studio and business development teams to develop market research roadmap
• Design qualitative and quantitative research plans, research questionnaires and moderator guidelines or conduct your own groups
• Select the most appropriate research methodology and techniques for the goal
• Interpret data, write reports, and develop actionable recommendations
• Engage senior leadership to understand critical business issues in order to design insight solutions and share opportunities to deliver better for our core customer
• Manage a team of individual contributors and managers and enable ownership within the team at all levels
• Ensure all team members have development plans and paths to grow their careers
• Drive continuous improvement of team processes and efficiencies of how the team is executing

Qualifications:

• Bachelor's degree in marketing, advertising or related discipline required. MBA preferred.
• 7-12 years of experience in a marketing role either at an advertising agency, research company or on the client side.
• Experience with a wide array of product, brand, advertising and customer satisfaction research methodologies
• Exceptional analytical skills with experience in statistical modelling and analysis
• Experience developing written documents in a professional setting
• Experience building customer segments, personas and/or communication frameworks
• Experience working in retail or a consumer lifestyle brand preferred.
• Strong organization, presentation and writing skills.
• Ability to influence and collaborate with peers, work effectively in a cross-functionally.

About Zulily, LLC

Zulily, LLC, is a retailer obsessed with bringing its customers special finds every day—all at incredible prices. zulily features an always-fresh curated collection for the whole family, including clothing, home decor, toys, gifts and more. Unique products from up-and-coming brands are featured alongside favorites

from top brands, giving customers something new to discover each morning. zulily was launched in 2010 and is headquartered in Seattle with offices in Nevada, Ohio and Pennsylvania. For more information visit www.zulily.com. zulily, LLC, is a wholly owned subsidiary of Qurate Retail, Inc. (NASDAQ: QRTEA, RTEB), which includes QVC, HSN, Zulily and the Cornerstone brands (collectively, “Qurate Retail Group”), as well as other minority investments. Qurate Retail Group believes in a third way to shop -- beyond transactional ecommerce or traditional brick-and-mortar stores -- and is #1 in video commerce, #3 in ecommerce in North America and #3 in mobile commerce in the U.S. (according to Internet Retailer). For more information, visit www.qurateretailgroup.com.

EEO

As an equal opportunity employer, Qurate Retail Group is committed to a diverse workforce and is also committed to a barrier-free employment process. In order to ensure reasonable accommodations for individuals pursuant to applicable law, individuals that require accommodation in the job application process for a posted position may contact us at CareersUS@QVC.com for assistance.

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