Rippling

About Rippling

Rippling is the first way for businesses to manage their HR & IT — from payroll and benefits, to employee computers and apps — all in one, modern system.

In just 90-seconds, a company can set up (or disable) an employee’s payroll, health insurance, work computer, and third-party apps, like Gmail, Microsoft Office, and Slack. It’s the only platform that truly unifies every employee system, and automates all of the administrative work.

Rippling is HQ in San Francisco and has raised $60M in Series A funding from top-tier investors, including Kleiner Perkins, Initialized, DFJ, and Y Combinator.

About the Role

As Rippling’s first Lifecycle Marketing Lead, you will have a vital role in scaling and continually improving prospect and customer engagement at one of the fastest growing SaaS companies.

From strategy to execution and optimization, you will own all 1:1 customer communications (email, push, and in-product messaging), and critical product on-boarding funnels. You should be a wildly creative writer, armed with analytical horsepower -- delightfully mighty with the pen, and sharper than the sword.

This is a unique opportunity to help shape product strategy and drive massive revenue impact while working shoulder-to-shoulder with industry vets on a transformative, high Net-Promoter Score product that’s backed by top-tier investors including Kleiner Perkins, Initialize, Threshold Ventures, Y Combinator and SV angel.

You will:

• Own the end-to-end customer journey: work to drive purchase, adoption, and retention across channels ranging from product funnels to email, SMS, webinar, and in-product communications.
• Own outbound email communications: continuously conceptualizing amazingly creative new campaigns to drive outbound email performance.
• Keep our customers informed: work with product marketing managers to own all new product communications, company announcements, and newsletters.
• Leverage customer data to create highly targeted segments: ensure messages are sent to the right people, at the right time, through the right channel.
• Be a brand steward: ensure our brand promise and story are consistently being represented throughout the customer journey.
• Define your function: drive strategy, reporting, KPIs, tech investment, and execution.

Requirements:

• 3+ years marketing experience with a focus on highly personalized marketing channels (email, in-product messaging, and push)
• Exceptional writing and communications skills. You’re delightful, engaging, and able to sell like crazy. Agency-side copywriting experience a plus.
• Experience with conversion rate optimization and testing, within email and product flows
• Experience with analytics and customer journey/email platforms like Salesforce and Marketo (or similar)
• Collaborative, inquisitive, and self-starting attitude, with a sense of humor
• Bachelor’s degree in marketing, journalism, or a related field

Bonus points:

• Working knowledge of Marketo
• Working knowledge of HTML

Benefits:

• Top-tier veteran founding team & investors
• High-impact role, working closely with executive leadership
• Ability to help define and build one of the most impactful functions on the marketing team
• Competitive compensation (salary, equity, benefits, unlimited PTO)
• Fun, casual atmosphere

Rippling is an equal opportunity employer.