Align

Description

At Align Technology, we believe a great smile can transform a person’s life, so we create technology that gives people the confidence to take on whatever is next. We revolutionized the orthodontic industry with the introduction of the Invisalign System – a virtually invisible alternative to braces that moves teeth using a series of clear aligners. Together with nearly 140,000 Invisalign-trained orthodontists and dentists in more than 100 countries, we have transformed nearly 7 million smiles. Align was the first company to use advanced digital technology to create customized aligners to move teeth, and we have never lost sight of that spirit of innovation. Our teams are constantly pushing the boundaries of what’s possible across our consumer and professional channels, with one goal in mind: to remain the most recognized brand in teeth straightening around the world and relentlessly deliver on the promise of innovation across all consumer and doctor touchpoints. If you’re a creative thinker and problem solver who thrives in a fast-paced, digital environment, this is your opportunity to work alongside a diverse group of professionals who hold themselves personally accountable for driving innovation and business momentum by challenging the status quo.

About the role:

As Brand Manager, you will be responsible for driving awareness and demand for Invisalign treatment across EMEA core markets (Spain, France, Italy, UK, Ireland, DACH). Working closely with local market teams you will own how the Invisalign brand is brought to life in individual markets, ensuring cultural relevance and maximum impact. You will partner with regional and local agency networks to help manage the implementation of our media campaigns, PR, social, influencer and experiential executions to ultimately connect consumers with Invisalign trained doctors.

In this role, you will.....

Be responsible for the implementation of Consumer Marketing initiatives to drive awareness and demand for the Invisalign® brand and deliver growth within OPEX budget, including:

• Brand management and campaign development/execution
• Digital initiatives
• Strategic partnerships
• PR and social media Management
• Event activations
• Direct consumer communications
• Ambassador relationships
• Management of media buying, creative and social agencies;
• Proactively represent the local markets and our customers providing insights and analytics for regional strategy development;
• Actively communicate the consumer marketing plans to all internal and external stakeholders;
• Drive and own the consumer marketing strategy in local markets – working closely with the multi-disciplinary country leadership team.
• Use analytics and insights (including campaign ROI, and competition intelligence) to support execution of the marketing plan;
• Identify and champion local growth opportunities in addition to the regional plan.
• Agency and budget management
• Media planning
• Messaging strategy creation and implementation
• Key stakeholder in executing the country marketing plan, in partnership with the local teams.
• Development of country market insights and analytics to successfully execute country market plans
• Country Market analysis to support ROI expectations
• Cross-functional coordination with the broader marketing teams, legal, sales and finance to support business growth
• Establishing close relationships with the global, regional and local marketing teams
• Train and educate country stakeholders on required aspects of brand + brand strategy including development of training collateral
• Utilize digital communication platforms to deliver plan

You will report into the EMEA Consumer Marketing Director. You will be based in our Switzerland headquarters, with regular travel within the EMEA region.

In this role, you'll need ......

• To be a strategic thinker
• To be organized
• To be action-oriented
• To be proactive
• Strong communications and good presentation skills
• To be results-oriented
• Strong time management skills
• Good computer skills (Powerpoint, Excel, Word)
• Ability to lead and collaborate with cross-functional groups.
• Fluency in English. 
• Fluency in French, German, Spanish preferred, but not a must.
• Bachelor degree or above, preferably in a marketing or business-related field.
• At least 5 years of proven work experience in marketing or communications. 
• Experience with market coordination (PR, creative, media agencies, local team coordination).

Work Schedule/Hours:

Full-time position based in Switzerland , 40% of travel required.

Why working for Align Technology?

Great people, innovative technologies, and meaningful work—these are just some of the things employees say make Align Technology a great place to work:

• Make Your Mark: We are a global business, but not so big that you cannot make a huge impact on our continued business improvement. Bring your A game!
• Innovation: Influence the game-changing technologies that are revolutionizing the dental orthodontics industry.
• Work in a Dynamic and Growing Industry: Ask anyone for a list of the hottest and fastest growing industries and you will see medical and dental at the top!

Besides a challenging working environment, we offer you a good compensation and benefits package. This includes a good salary and the opportunity to participate in special projects and/or training when requested. 

Sound like a good fit? 

Great! Click the Apply link below to let us know you are interested. Not the right fit? Don’t worry, there are lots more opportunities. Please consider sharing this opportunity with others in your network. 

About Align

Invisalign clear aligners, iTero intraoral scanners, and OrthoCAD digital services that help dental professionals achieve the clinical results they expect and deliver effective, cutting-edge dental options to their patients.

We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. We also respect your privacy. Our Applicant Privacy Policies can be found here: http://jobs.jobvite.com/align-tech/