EventBoard (Teem)

The We Company’s mission is to elevate the world’s consciousness. Our global platform reimagines and positively impacts how we work, live and grow through three distinct business lines: WeWork’s mission is to create a world where people work to make a life, not just a living; WeLive’s mission is to build a world where no one feels alone; WeGrow’s mission is to unleash every human’s superpowers. Through design, technology, and hospitality we are creating a community that helps people live life with purpose and have a meaningful impact in the world. The We Company began 2019 with more than 400,000 members. In less than ten years, we’ve built a global network of 400 locations across 100 cities and nearly 30 countries, and we’re just getting started.

We are looking for a player-coach, data-driven B2B marketer who can develop and manage a portfolio of digital and offline acquisition channels. Our ideal candidate is an inspiring and experienced manager and a true partner to the Broker Marketing & Broker Development teams. (S)He will have deep experience in campaign planning and management, marketing automation, email and web conversion optimization and measurement, and top-of-funnel lead generation channels. This role reports to the Director of Demand Generation for USCI and is based at our West Coast Headquarters in Salesforce Tower San Francisco. 

RESPONSIBILITIES:

• Create and maintain a portfolio of organic and paid, online and offline channels to generate and capture broker leads from the biggest commercial real estate firms and push them through the broker referral journey. 
• Based on the broker journey map developed by the Director of Broker Marketing, brainstorm and lay out multi-channel lead gen and nurture campaigns for our key buyer personas, including educating them to new products or use cases. 
• Partner with USCI Marketing Automation team to develop world class emails and nurtures for the broker channel.
• Support demand gen efforts for broker events (pre and post communication strategy).
• Partner with Marketing Ops, Analytics, & Automation to develop reporting dashboards to measure broker marketing results--- both campaigns and sales funnel conversion. Maniacally evaluate campaign performance data to constantly improve.
• Develop a framework to methodically test new channels, and when successful, incorporate them into the acquisition portfolio. Optimize campaigns to improve MQL volume, opportunity creation, pipeline acceleration, and closed-won revenue. 
• Communicate effectively with broker development, inside sales, and growth ops leadership to make sure that the leads your campaigns are generating are being followed up on.
• Establish KPIs for all campaigns, evaluate performance, and report out on results, learnings, and whether we’re on track to hit quarterly targets at monthly readouts. If off track, develop a plan to catch up.

KPIs:

• Broker engagement.
• # of qualified leads, ops, and deals acquired through broker referrals. 
• TCV pipeline via the broker channel.

QUALIFICATIONS:

• 7+ years of B2B tech demand generation experience at a top-tier company
• Experience partnering with sales leadership and sales ops
• BA/BS degree
• Mastery of the following tech stack: Salesforce Sales Cloud, Salesforce Marketing Cloud, Pardot, SplashThat (or similar), Google Analytics, Google Sheets & Slides, Looker (or similar), VisualIQ (or other multi-touch attribution software), Wordpress, Marketo (or similar), ABM software (Demandbase, Brightfunnel, or similar)

BONUS:

• Experience selling into one or more of the following industries: Tech, HR, Commercial Real Estate
• Experience with commercial real estate, broker relationship management or marketing to real estate professionals