Harley-Davidson Motor Company

Auto req ID: 58513

Title: Program Manager EMEA

Job Function: Sales

Location: MILAN

We are flexible on the location of this role and welcome applications from candidates from Italy, the UK or within Europe.

Company: Harley-Davidson Motor Company

Full or Part-Time: Full Time

At Harley-Davidson, we are building more than machines. It’s our passion and commitment to continue the evolution of this storied brand and heighten the desirability of the Harley-Davidson experience. To keep building our legend and leading our industry through innovation, evolution, and emotion we need the best and brightest talent. We stand for the timeless pursuit of adventure. Freedom for the soul. Are you ready to join us?

Our International Markets are focused on creating an inclusive and expanding rider community that appeals to new and existing riders. We strive to deliver an H-D experience with an unequivocal customer focus.

From the UK to Singapore and many places in between, our employees are essential to our success. Our efforts are concentrated on the highest priority markets, primarily North America, Europe and parts of Asia Pacific. We have concentrated our resources in-market for maximum impact in line with our future strategy. Our regional offices and in-market teams have the freedom within a clearly defined framework to make decisions to drive their business. In-market teams are agile and equipped to understand consumer needs, provide focused attention to dealers, and respond more quickly to local market conditions.

We maximize employee flexibility and well-being through a virtual mindset that supports our highly distributed, global workforce. We take an outcome-focused, people-centered approach to winning, including welcoming the best talent - wherever they may be.

This Hybrid role is not tightly linked to a physical location and provides flexibility in where within the region, when and how you accomplish your work.

We welcome applications from applicants in Italy, the UK or within Europe.

Job Summary

The EMEA Sales Program Manager is responsible for driving the execution of strategic sales initiatives, programs, and processes that support revenue growth, dealer/customer engagement, and operational excellence across the EMEA region. This role serves as a key liaison between Sales, Marketing, Finance, Product Planning, Supply Chain, Customer Experience, and Dealer Development teams to ensure the successful implementation of commercial strategies and business priorities.

This position plays a critical role in translating EMEA sales strategy into execution, ensuring that key initiatives are delivered effectively and generate measurable business results.

The ideal candidate combines strong program management capabilities with commercial acumen, enabling them to manage complex cross-functional initiatives while delivering measurable business outcomes. This individual will create visibility into program performance, drive accountability across stakeholders, and help accelerate execution of key sales objectives.

Job Responsibilities

Sales Program Leadership

• Lead planning, execution, and governance of strategic sales programs across EMEA.
• Manage multiple concurrent initiatives supporting retail sales growth, dealer performance, market expansion, and customer acquisition.
• Establish project plans, milestones, risks, dependencies, and success metrics for all assigned programs.
• Monitor program performance and drive corrective actions to ensure objectives are achieved.

Cross-Functional Coordination

• Partner with Sales Leadership, Marketing, Product, Finance, Supply Chain, and Operations teams to align priorities and execution plans.
• Facilitate cross-functional meetings and executive reviews to ensure transparency and accountability.
• Coordinate launch readiness activities for new products, promotional campaigns, and sales initiatives.

Sales Performance & Analytics

• Track key sales metrics, program KPIs, and business outcomes.
• Develop dashboards, scorecards, and executive reporting materials.
• Analyze trends, identify risks and opportunities, and provide recommendations to leadership.
• Support sales forecasting and business planning activities.

Dealer & Customer Initiatives

• Coordinate programs designed to improve dealer performance, customer engagement, and retail execution.
• Support implementation of dealer incentive programs, retail campaigns, training initiatives, and operational improvements.
• Gather feedback from field teams and dealer partners to continuously improve program effectiveness.

Change Management & Continuous Improvement

• Drive adoption of new sales processes, tools, and systems.
• Develop communication and change management plans to support successful implementation.
• Identify opportunities to simplify processes and improve organizational effectiveness.
• Promote best-practice sharing across regional sales teams.

Executive Communication

• Prepare executive-level presentations, business reviews, and program updates.
• Communicate project progress, risks, mitigation plans, and resource requirements.
• Support annual strategic planning and budgeting processes.

Education Specifications

• Bachelor's degree in Business, Marketing, Finance, Management, or related field required.
• MBA preferred.

Experience Requirements

Required

• 5-8+ years of experience in sales operations, program management, commercial strategy, or related business functions.
• Experience managing complex cross-functional initiatives in a large, matrixed organization.
• Experience supporting field sales organizations, dealer networks, or channel sales environments preferred.
• Experience within automotive, powersports, consumer products, manufacturing, or related industries is a plus.
• Strong program and project management skills.
• Excellent organizational and execution capabilities.
• Advanced analytical and problem-solving skills.
• Strong financial and business acumen.
• Exceptional communication and presentation skills.
• Proficiency in Microsoft Excel, PowerPoint, Power BI, and CRM platforms.
• Ability to influence stakeholders without direct authority.
• Demonstrated ability to manage ambiguity and competing priorities.

We offer an inclusive compensation package for all salaried employees including, but not limited to, annual bonus programs, employee discounts on motorcycles and related products, general merchandise, and more. We welcome everybody to join our family and be united no matter who you are or where you come from. Learn more about Harley-Davidson (here).

Hiring Manager: Francesco Vanni

Direct Reports: Yes

Travel Required: 25 - 50%

Visa Sponsorship: This position is not eligible for visa sponsorship or visa transfer

Relocation: This position is not eligible for relocation assistance

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