InterContinental Hotels Group

Role Purpose

Develop, execute, and optimize SFMC email and mobile development for IHG’s customer-centric email marketing program, ensuring flawless delivery while driving channel efficiencies and effectiveness.

Key Accountabilities

• Develop, build, and test, email communications within Salesforce Marketing Cloud using Content Builder, Data Extensions, Journey Builder, Automations Studio, Mobile Studio and programming languages.
• Design and develop multi-channel customer journeys within Journey Builder, ensuring scalability and maintainability, with technical leadership and best practices.
• Work in Automation Studio, Data Extensions, Mobile Studio, Content Builder, and related SFMC tools,
• Write and optimize SQL queries to manage and manipulate data within SFMC databases.
• Co-create dynamic, data-driven emails and landing pages utilizing AMPscript, Journey Builder, Automation Studio, API integrations, and SSJS, while reviewing and improving code quality across the team.
• Promote and share industry best practices related to development, strategy, testing, and accessibility.
• Collaborate closely with marketing and data teams to translate campaign requirements into robust technical solutions.
• Ensure adherence to best practices in email development, including personalization, segmentation, data management, and deliverability optimization.
• Troubleshoot and resolve technical issues related to email campaigns and SFMC platform performance.
• Stay up-to-date with Salesforce Marketing Cloud features, industry trends, and emerging martech innovations to continuously improve team capabilities.
• Support code reviews, knowledge sharing, and documentation to maintain high-quality standards.
• Drive innovation in customer communications and template design, fostering a culture of continuous improvement.
• Collaborate with Inbox Monster to monitor deliverability and communication rendering, ensuring optimal performance.
• Oversee the development of personalized content within the Movable Ink platform and its integration into commercial and loyalty communications.
• Maintain, evolve, and expand a modular email template codebase, ensuring consistency and reusability.
• Assist in resource planning and workload management within the email development team.

Education

• Bachelor’s degree in Computer Science, Marketing Technology, Marketing, or a related field, or equivalent professional experience.

Experience

• One to three years of hands-on experience with Salesforce Marketing Cloud, including AMPscript, Journey Builder, Automation Studio, Content Builder, and Data Extensions.
• Salesforce certifications are a plus.
• Demonstrated project management skills in multi-stakeholder environments, including organizing, planning, and executing large-scale projects.
• Familiarity with Mobile Studio and integrating mobile messaging campaigns is a plus.
• Experience with project management methodologies (e.g., Agile) and tools is advantageous.
• Experience working with data privacy regulations such as CAN-SPAM, GDPR, or CCPA.

Technical Skills and Knowledge

• Marketing automation strategy and implementation experience with email products, CRM tools and systems
• Experience engaging and influencing cross-functional working partnerships in a global organization
• Experience of working within a complex business with a range of stakeholders with different needs
• Ability to maintain a service-oriented team culture, that delivers consistent, high-quality work for IHG’s complex stakeholder group
• Project management skills to juggle multiple projects often having tight deadlines
• Excellent organizational skills with extreme attention to detail, accuracy and accountability
• Strong interpersonal and above-average communication skills

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