Amazon Web Services (AWS) offers a complete set of cloud services that enable all companies, from startups to enterprises, to run virtually everything in the cloud. The Frontier startup segment represents one of the most strategically important and rapidly growing areas of AWS, with these customers driving the future of AI and becoming tomorrow's enterprise leaders. As AWS continues to lead in the GenAI and Agentic space, we seek a Senior Sales Leader of Frontier Sales to own, operate, and define strategy for the account team working with startups that are building technology at the edge of evolving AI technology. This role is responsible for substantial revenue driven by AI/ML, GenAI, and Agentic startup customers, with ambitious multi-year growth targets.
Role Overview
You will be responsible for setting the vision, strategic direction, plan, and goals to win the best AI startups in Silicon Valley. This includes direct responsibility for leading a team of senior, GenAI account managers in Northern California within the Startups organization. You will lead a matrixed team of Sales, Solution Architects, Business Development, and Go-To-Market functions. Unlike traditional sales leadership roles, this position requires ownership of a market segment with substantial revenue responsibility, direct influence on AWS product strategy through customer feedback, and engagement at the highest levels of AWS and Amazon. Proficiency in managing direct and matrixed resources is required, as is expertise in emerging AI technologies with an ability to engage technical founders.
Key job responsibilities
Strategic Leadership & Revenue Delivery
Ecosystem & Executive Engagement
Organization Leadership
Complexity Factors
This role operates in a rapidly growing AI market with ambitious revenue targets, requiring:
Market Segment Ambiguity: Operating without structured playbooks, continually encountering new technologies and business models.
Technical Depth: Deep expertise in frontier AI, foundation models, training infrastructure, and inference workloads.
Speed & Precision: Competing at the highest levels for top AI startups.
Stakeholder Complexity: Coordinating across internal leadership teams, external partners, and investors
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments, restricted stock units (RSUs), and sales incentives. Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, San Francisco - 205,700.00 - 278,200.00 USD annually
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