Coats

Role Purpose:

As a Business Development Executive, you will play a pivotal role to support the Business Development lead in driving the growth of our customer base. The role blends strategy, engagement marketing, CRM and growth execution to ensure a steady influx of potential leads and qualified opportunities. Report to Business Development Manager.

Principal Accountabilities and Key Activities:

• Conduct market research to identify potential customer segments, understand their needs and preferences, and tailor acquisition efforts accordingly.
• Generate high-quality leads through effective lead generation techniques.
• Build and maintain a strong pipeline of qualified leads through networking, referrals, and digital outreach.
• Optimize conversion funnels to maximize the conversion rate of acquired leads to customers.
• Stay informed about industry trends, competitor strategies, and emerging technologies to maintain a competitive edge in customer acquisition.
• Collaborate closely with the sales team and business development team to ensure smooth handoff and alignment of customer acquisition efforts with sales objectives.
• Track KPIs and prepare regular reports for the leadership team.

Education, Qualifications and Experience

Include skills and competencies required to perform the role competently)

• Bachelor’s degree in any stream, preferably business.
• 4+ years of experience in sales/ business development.
• Proven experience in customer acquisition in the B2B industry, preferably textile.
• Proficiency in MS Office, CRM systems, and email marketing software.
• Excellent communication and interpersonal skills.
• Knowledge of industry trends and best practices in customer acquisition.