Align

Role summary

This position is ideal for experienced marketing professionals passionate about customer lifecycle growth, digital engagement, and driving measurable impact across global markets. As Associate Director, Global GP Channel Marketing (Customer Nurturing), you will lead the development and execution of a comprehensive professional customer nurturing strategy across the Align GP customer channel.

Your primary focus will include new customer onboarding, inactive customers and churn recovery, growth programs, and loyalty initiatives that elevate customer value, strengthen provider relationships, and support business growth. Partnering closely with cross‑functional teams, including regional marketing, sales, product management, MarCom, data analytics, and clinical education, you will create scalable global programs tailored to the needs of GP customers.

This role reports into the Senior Director, Global GP Channel Strategy & Marketing

Department

Marketing

Employment Type

Full Time

Location

EMEA-Spain

Workplace type

Onsite

Key Responsibilities

Role expectations

• Develop and lead a global customer nurturing strategy tailored for GP doctors, covering onboarding, engagement, activation, and retention.
• Build and operationalize a inactive doctor & churn recovery Strategy, using data insights to identify churn drivers and create targeted re‑engagement campaigns.
• Harmonize and optimize New Customer Onboarding Programs that accelerates time‑to‑first‑case and supports early success through tailored communication, education, and behavioral nudges.
• Harmonize, optimize and build growth and loyalty programs that increase customer lifetime value and strengthen relationships with GP customers.
• Work with customer insights & analytics teams to define existing customers segmentation, identify behavioral triggers, and create data‑driven customer journeys.
• Partner with regional and local marketing teams to adapt global programs to market‑specific needs and execution.
• Work cross-functionally to develop messaging, global campaign assets, toolkits, and activation guides.
• Collaborate with Sales Enablement to ensure field teams understand program objectives, messaging, and KPIs.
• Develop KPIs to measure program performance (activation, reactivation, loyalty, case growth, etc.) and optimize based on insights.
• Manage agency partners and budgets to ensure timely, high‑quality program delivery.
• Ensure all content and programs are aligned with brand, regulatory, and legal requirements.
• Foster strong relationships with internal stakeholders and contribute thought leadership to enhance GP channel marketing maturity.

Skills, Knowledge & Expertise

What we're looking for

• Education: Bachelor’s degree in Marketing, Business, Communications, or related field; MBA preferred.
• Experience:
  • 10+ years of experience in marketing, customer lifecycle management, CRM, or channel marketing, preferably in medical devices, healthcare, tech, or other regulated industries.
  • Strong analytical and problem-solving abilities
  • Proven experience building and scaling global customer or lifecycle programs
  • Demonstrated success in data driven marketing, segmentation, and journey design.
• Skills:
  • Strong strategic thinking with demonstrated ability to translate insights into executable plans.
  • Deep understanding of customer nurturing, lifecycle journeys, retention, and loyalty programs.
  • Excellent project management and organizational skills.
  • Strong communication and stakeholder management abilities, with a collaborative mindset.
  • Ability to thrive in a fast-paced global environment.
  • Comfortable navigating matrix organizations with multiple stakeholders.
  • Experience with CRM, marketing automation platforms, and analytics tools.
  • Strong analytical thinking and ability to interpret and leverage complex datasets.
  • Proficiency in creating content briefs, campaign toolkits, and messaging frameworks.
• Communication: Strong presentation, communication and storytelling skills.
• Experience working with dental, medical, or professional B2B audiences.
• Familiarity with digital education, webinar programs, or professional development pathways.
• Ability to manage external agencies and workstreams efficiently.
• Teamwork: Ability to work both independently and collaboratively.

About Align Technology

Your growth and well-being:

At Align, every smile matters. We’re committed to helping you thrive by supporting the health, growth, and well-being of our team members through a variety of tools and programs. While specific offerings may vary by location and role, Align employees can typically expect:

• Health and well-being programs to keep you thriving in both body and mind.
• Employee-exclusive discounts on Invisalign products.
• Learning opportunities through online learning resources and support for your individual development plans.
• Inclusive, global workplace that fosters collaboration, recognition and belonging.

Country and/or role specific details will be shared with you by your recruiter during the interview process.

Discover Align:

We are a global community of game-changers and smart team players, united by our belief in the power of a smile. Our dynamic team of exceptional employees is dedicated to transforming the industry and creating extraordinary outcomes every day.

Align’s core values of agility, customer, and accountability are more than words to work by, they are words we live by. The actions we take every day speak to who we are as a company and our focus on being truly impactful. We celebrate our differences, and the many ways we support one another— ultimately creating a more inclusive organization and world as we continue transforming smiles and changing lives.

We foster a culture where thinking differently and seeking new experiences are not just encouraged but celebrated. With the Align Mindset, we empower each other, ensuring every voice is heard and valued in an inclusive environment that inspires creativity and collaboration.

At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we are committed to building a workforce rich in diverse cultural backgrounds and life experiences, fostering a culture of open-mindedness and compassion. We live our company values by promoting healthy people and healthy communities, all with the intent of changing millions of lives, one unique smile at a time.

As part of our commitment to innovation, Align Technology includes exocad and Cubicure, companies that enhance our offerings and extend our impact to industry transformation.

Eager to learn how we embrace our global differences and nurture employee well-being?

Explore Align's culture here!

Want to discover more about exocad and Cubicure? Click on their names for additional information.

Applicant Privacy Policy:

Review our Applicant Privacy Policy for additional information.

Equal Opportunity Statement:

Align Technology is an equal opportunity employer. We are committed to providing equal employment opportunities in all our practices, without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, disability, sexual orientation, gender identity or expression, or any other legally protected category. Applicants must be legally authorized to work in the country for which they are applying, and employment eligibility will be verified as a condition of hire.

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Department

Marketing

Employment Type

Full Time

Location

EMEA-Spain

Workplace type

Onsite

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