Fanatics

Job Description

Overview:

The CRM Tech Specialist supports and enables Fanatics Betting & Gaming’s CRM technology ecosystem. This role acts as a technical bridge between CRM execution teams, CRM platform partners, and internal teams including Product, Engineering, and Data.

You will be hands-on in how our CRM tools operate end-to-end - from data flows and integrations through to journey configuration, automation, and QA. You’ll help ensure the CRM stack is reliable, well-documented, and continuously improving so teams can execute confidently at scale.

This is a technical individual contributor role suited to someone who enjoys problem solving, systems thinking, and turning complex workflows into clear, repeatable solutions.

Core Mission:

To support the stability, effectiveness, and scalability of Fanatics’ CRM stack by strengthening technical foundations, documentation, and enablement across CRM platforms and integrations.

Key Responsibilities:

• CRM Platform Enablement
  • Act as a technical specialist across the CRM stack (e.g. XtremePush, Movable Ink, internal CDPs, rewards integrations).
  • Maintain working knowledge of platform capabilities, data structures, audience logic, and automation patterns.
  • Create and maintain CRM technical documentation, QA checklists, and how-to guides.
  • Support onboarding and upskilling of CRM team members.
• Troubleshooting & Delivery Support Resolution
  • Investigate and resolve CRM technical issues relating to data, audiences, automations, and integrations.
  • Partner with Engineering, Data, Product, and vendors to resolve incidents and improve reliability.
  • Contribute to troubleshooting playbooks and operational standards.
• Cross-Functional & Vendor Collaboration
  • Work closely with Product, Engineering, Data, Legal, CS, and Loyalty teams on CRM initiatives.
  • Support day-to-day engagement with CRM platform partners and track issues, enhancements, and releases.
  • Translate CRM requirements into clear technical inputs and implementation steps.
• Operational Efficiency
  • Help streamline CRM workflows and reduce manual effort through better tooling and process.
  • Support standardized templates, naming conventions, and execution frameworks.
  • Ensure CRM activity meets agreed technical and QA standards.
• Work Pattern
  • Standard business hours with flexibility during major releases, incidents, or key sporting moments.
  • Occasional out-of-hours support during critical deployments, with time off in lieu where appropriate.
  • Periodic on-call shifts will also be required; compensatory time off arranged on a case-by-case basis at manager’s discretion.

Required Qualifications

• 3-5 years of experience in CRM operations, CRM technology, lifecycle marketing, or MarTech roles.
• Hands-on experience with CRM platforms, data-driven marketing, and personalization.
• Strong problem-solving skills across data flows, automations, and platform logic.
• Experience working with Product, Engineering, and Data teams.
• Clear communication skills and strong documentation discipline.
• High attention to detail and interest in MarTech and platform infrastructure.

Preferred Qualifications

• Experience with XtremePush, Movable Ink, or similar enterprise CRM tools.
• Basic SQL or data validation experience.
• Exposure to APIs, event-based data, or internal integrations.
• Experience in regulated or high-growth environments.

Salary range is listed in USD; ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. *Salary Range: $73,000 to $83,000 (Salary range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual Offer is confirmed). In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit https://benefitsatfanatics.com/

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About the Team

Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.