Dentsu Aegis Network

The Senior Copywriter should have the ability to turn human insight into ideas expressed in written form. He or she is responsible for overseeing all verbal aspects of creative works until end products; developing copy for assigned creative tasks with the copywriting team, under supervision of the CD; working closely with relevant colleagues from CR/AS and strategy to produce the most effective strategic and tactical advertising for clients.

The Senior Copywriter is required to lead projects, manage timelines, together with senior members of the team, while managing the quality and overall process from ideation to execution.

Job Description:

Creative planning & Execution management:

• Develop big ideas with strong concept narratives that delivers a clear, single-minded campaign.
• Develop integrated creative concepts and content based on creative briefs across different channels.
• Must be able to craft excellent ideas in both English and Vietnamese language.
• Must be comfortable and able to present ideas
• A collaborative spirit in developing creative strategy with Account Service and the Art Directors to communicate the campaign messages in a clear, captivating, and creative manner
• Effectively communicate project expectations to team members and clients in a clear and timely manner.
• Regularly work with the Art Directors to share ideas, contribute visual ideas, check how copy ideas can be expressed visually, and craft copy from visual ideas.
• Supervise production of multi-media advertising assets.
• Execute creative based on Dentsu Redder standards and procedures that are reflective the client-approved plan.

Quality assurance and operations:

• Review / check verbal aspects and all creative works to make sure they meet cost / schedule / quality requirements from client (specifically, they can answer brief, meet strategy) and give appropriate feedback to team members when necessary.
• Check copy and layout to ensure they support each other and are on agreed strategy.
• Mentor the copy team, providing guidance and support in creating a productive creative environment.

Creative awards:

• The Senior Copywriter will be involved in pursuing creative awards to gain positive reputation for the company.

Contribution to new business development:

• Confer with HoC/CD on making campaign proposals to potential clients when he/she deems that such proposals would benefit the clients.
• Participate in activities to develop and acquire new business when requested by the company.

Others:

• Taking lead in developing IMC framework & content framework & guiding subordinates & cross function (PR / Social) in delivering the framework.
• Follow through on advertising performance, being receptive to and participating in pre and post-testing research, if any.
• Keep up to date on clients’ marketing, products, consumers’ trends and competitors’ activities, as well as local culture, etc. so that effective and innovative advertising can be created.
• Assume creative responsibility for any other duties or projects which may be given.

Requirements:

• Strategic background is a plus.
• Experience in mobile / technology industry is a must.
• Creative, innovative, flexible, able to quickly come up with concepts/ ideas
• Hardworking, can work under high pressure to meet deadlines.
• Collaborative, good teamwork player while can work independently and responsibly, great sense of humor.
• Possesses high level of reliability, integrity and personal ethics.
• Minimum of 7 years working experience at a similar position in an advertising agency.
• Understanding of Vietnamese literature from Classic to Modern time, Vietnamese folklore, myth and mythology.
• Good at using computer software of Word, Excel, Power Point etc.
• Familiar with new technology and innovations.

Location:

Brand:

Time Type:

Full time

Contract Type:

Fixed Term Contract (Fixed Term)