Philip Morris International

Head Media & e-Commerce

BE A PART OF A REVOLUTIONARY CHANGE

At PMI, we’ve chosen to do something incredible. We’re totally transforming our business, and building our future on smoke-free products.

With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.

Digital at PMI is dynamic, diverse and disruptive. Join us and you can bring new ideas to life in a truly global function at the creative core of our business.

The smoke-free revolution means we’re rebuilding everything from the ground up. You’ll feel like you’re working in a start-up here – with the freedom to shape and define the future of digital, but with the support and scope of a vast global business. It’s challenging, fast-paced and highly collaborative – if you want the freedom to find new ways to connect with consumers, there’s no better place to progress your career.

TERMS OF EMPLOYMENT

• Contract Type: Permanent
• Work location: Philip Morris Korea, 10, Gukjegeumyung-ro, Yeongdeungpo-gu, Seoul, Korea

YOUR ‘DAY TO DAY’

Paid Media & Social

Together with your team, you develop digital marketing & format strategies by identifying emerging platforms, creative and content delivery trends, and innovative digital acquisition/ retention/ customer care programs that will continue to transform SFP business.

• manage a paid & social media budget of approx. KRW 3.3 billion (incl. agency retainer) to reach 30 million legal age consumers and grow IQOS brand equity index year-on-year.
• lead media strategies and build-up opportunities for digital paid media & social media (IG, Youtube, Kakao, Naver) execution based on strong understanding of digital touch points (Media, Channels).
• define locally and contextually relevant digital marketing communications to establish a seasonal calendar of digital engagement.
• Accountable for budget allocation, monitoring and reporting for assigned campaigns ownership.
• Collaborate with digital channel leads and marketing team on content, campaigns, landing page and retargeting strategies to ensure brand consistency.
• Drive discoverability and user acquisition in the digital space via innovative digital acquisition programs and improvement of marketing performance, ultimately driving traffic and conversion on IQOS digital & social platforms.
• Establish strong relationship with Media Agency, set objectives by campaigns and review performance vs. KPIs.
• Identify opportunities for efficiencies with the Media Agency amounting to minimum 10%.
• Analyze performance metrics and report on campaign and media performance.
• Set meaningful KPIs in collaboration followed by performance monitoring and optimizing marketing communications and platform functionalities for enhanced consumer journey.
• Proactively develop new partnership opportunities with platform and media partners. In 2026 you will launch a market RFP to seek new agency partners who can step-change IQOS digital marketing amplifications while preparing the future of Smoke Free products’ categories.

E-Commerce

As direct e-commerce owner, you are accountable for our 360 e-commerce strategy. You are responsible for designing and implement seamless & personalized shopper experiences on iqos.com by achieving sales target for the year

• Manage a sales channel accounting for 12% of total PMK device sales. Your goal is to grow your channel to 15% within 2 years. The total revenue you are managing amounts to 7.5billion KRW.
• Oversee the day-to-day operations of the e-commerce platform, daily sales analysis, conversion rate, stock availability and consumer returns.
• Responsible for yearly sales forecasts, monthly reporting of revised forecasts and stock management with the dedicated stakeholders in finance and supply planning. On a monthly basis, you will present the results of iqos.com sales and reforecasting in IBP meetings, defending your plan in front PMK Management Team.
• Manage the yearly budget of e-commerce and vendors related to operations (i.e. payments & LSP) in collaboration with finance and IT stakeholders.
• Working with UX Design, and other stakeholders including Sales and Marketing teams, you will strive to bring more excitement and distinctive UI. You are designing seamless digital journeys to route consumers to the best shopper moment and maximize their conversion to buy on iqos.com.
• Proficient in utilizing analytics tools to monitor website performance, customer behavior, customer feedbacks, NPS and sales metrics, making data-driven decisions to enhance the online shopping experience.
• Conversion rate to checkout is your main KPI in shopper experience which you are growing year by year. Therefore, you are constantly looking for ways to drive seamless ad-to-cart & checkout processes.
• Innovator with a commercial appetite to increase our capabilities in e-shopping. You generate business growth through new ideas to promote iqos.com unique selling propositions (USPs) such as digital native offers and limited editions. You will propose and maintain a yearly calendar of unique .com offers & surprises to create excitement, anticipation & sense of urgency which are driving-up traffic to iqos.com and ultimately sales.
• As a business builder, you are seeking various growth partnerships, with payment providers & 3P loyalty points systems, and others.
• Constantly analyze market trends and competitor activities to adapt strategies and maintain a competitive edge.
• Ensure that interdependences with systems, projects and teams are not a blocker to deliver your roadmap, therefore you are creating a collaborative and engaging relationship with IT colleagues.
• In 2026, you will grow PMK SFP e-commerce capabilities with a new category operated on a separate website, while ensuring to build pathways and cross-sell strategies for both categories.

Team Management

Manage and mentor your direct reports of three internal employees to ensure they deliver their objectives while growing their autonomy & maturity, in accordance with PMI DNA. You will also indirectly manage 10+ agency consultants in paid & social agencies.

You are a visionary leader, you embrace challenges and drive your team to become game changers.

You will ensure that the team is in the best possible conditions to thrive in their jobs, leveraging their skills and motivation to achieve highest business impact. Their engagement recorded in the employee engagement index is your priority, and you achieve great scores of above 75pp, in line with market average.

You will establish seamless ways of working inside your team and with stakeholders in Marketing, CX and IT, to foster collaboration, and high mutual trust, while shared responsibilities are commonly agreed.

As a senior manager in SFP department, you will demonstrate role modeling in all three PMI DNA dimensions: We Care, We Collaborate & We are Game Changers.

WHO WE’RE LOOKING FOR

• Bachelor’s degree or higher
• 15+ years of experiences in managing digital commerce and overall web operations & experiences on owned e-Commerce platform
• Experience with 3rd party commerce is a plus
• Proficient in Korean & English (verbal and written) a must
• Positive mindset with ‘Can do’ spirit
• Self-motivated and comfortable in a fast-moving organization
• Ability to handle multiple tasks simultaneously
• Collaborative and able to communicate comfortably with local/global stakeholders

SPECIAL CONSIDERATIONS

We encourage application from veterans eligible for employment support under the Act on Preferential Treatment or persons with disabilities under the Employment Promotion and Vocational Rehabilitation Act.

WHAT WE OFFER

Our success depends on the men and women who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:

• Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.
• Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.
• Be able to work in flexible work schedule (half-day Fridays), and receive competitive compensation & benefits including Group life and accident insurance, Welfare card etc.

HOW TO APPLY

• Go PMI career site, "www.pmi.com/careers" and set ‘South Korea’ and search for the job
• Click ‘Apply Now’ button and ‘Upload a File’ for new applicants
• Upload your English Resume either in Word or PDF format (merge your files into one file named as your English name, i.e., CV Gildong Hong)
• Fill in basic information such as employment and education
• Create password and submit application

At PMI, we are committed to equal employment opportunity and inclusion and workplace diversity. Our focus is on creating an environment where our employees from across the globe can be their true selves at work, contribute their best, support each other, and drive the innovation and consumer-centricity needed to help us to achieve our vision of a smoke-free future

That means a work environment where personal situations are understood, differences are valued, and everyone is treated with fairness and respect. We are promoting an environment where every voice is heard and valued, regardless of gender identity, age, race, nationality, ethnicity, sexual orientation, religion, disability, or any other characteristic that makes them visible or invisible.