Company Description
About Grab and Our Workplace
Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.
Job Description
Get to Know the Team
Grab's Digital & Performance Marketing Team consists of digital experts and passionate marketers. They lead both traditional and strategic dynamic device buying channels to grow market reach and re-engage users. They use internal user operation levers and traffic management products to enhance user acquisition efficiency and increase channel efficiency.
Get to Know the Role
We are seeking a dynamic and strategic Manager, Media Marketing to join our team in Malaysia. This pivotal role is responsible for overseeing media marketing initiatives for both the Malaysia and Singapore markets, driving brand awareness and engagement through innovative campaigns.
You will act as a strategic bridge, translating high-level business priorities into actionable, robust media pillars across our five key verticals: Food, Transport, Mart, Omnicommerce, and Brand.
You will report to Paid Media Lead and be based onsite at Petaling Jaya office.
The Critical Tasks You Will Perform
Strategic Leadership & Planning
- Develop and implement comprehensive media marketing strategies for Malaysia and Singapore, ensuring a unified approach to reduce fragmentation and operational friction.
- Analyze market trends and consumer behavior to inform marketing decisions and strategy.
- Translate business goals into addressable media solutions, ensuring integrated online and offline media strategies.
- Move beyond Business-As-Usual (BAU) execution by driving new media initiatives and alpha/beta-testing channels to keep the brand ahead of the curve.
Financial Stewardship & Optimization
- Manage budgets and allocate resources effectively across various marketing channels.
- Expertly manage the Media Mix (Digital & Offline) to maximize spend efficiency.
- Implement rigorous use of attribution models to safeguard investment and ensure every dollar drives quality reach, views, and efficiency targets.
- Monitor and report on the performance of marketing campaigns, making data-driven optimizations to ensure ROI.
Stakeholder & Partner Management
- Establish and maintain relationships with key media partners and vendors.
- Shape high-stakes negotiations and Joint Business Plans (JBPs) with top-tier partners (e.g., Google, Meta, TikTok) and agencies to secure long-term strategic value.
- Collaborate with cross-functional teams to ensure consistent brand messaging across all platforms.
Team Management & Mentorship
- Lead a team of marketing professionals, providing guidance and mentorship to achieve departmental goals.
- Foster team growth by shifting the culture from an execution-focus to a strategy-focus, upskilling the team to navigate complex media landscapes.
Qualifications
What Essential Skills You Will Need
The Ideal Candidate
We are looking for a leader who can deliver on three critical pillars:
- Media Stewardship: You go beyond tactical execution. You understand how to optimize media mix and utilize attribution models to safeguard investments.
- Strategic Alignment: You act as a "translation layer" between business priorities and media execution, ensuring that high-level goals result in effective campaigns.
- Operational Leadership: You are capable of standardizing strategies across markets to drive efficiency while fostering a culture of innovation and continuous improvement.
Requirements
- Proven experience in media marketing, specifically in managing budgets and strategies across multiple markets (Malaysia and Singapore experience is highly valued).
- Strong understanding of both Digital and Offline media mix.
- Experience in negotiating long term plans with major media platforms and managing agency relationships.
- Ability to analyze data, market trends, and attribution models to drive decision-making.
- Demonstrated leadership skills with experience in mentoring teams and driving strategic growth.
- Passion for staying up-to-date with the latest marketing technologies and industry best practices.
- Bachelor's degree in Marketing, Communications, or related field; MBA or master's degree preferred
- Minimum of 5 years of experience in media marketing or a related field
- Proven track record of developing and executing successful marketing campaigns in Malaysia and Singapore
- Strong understanding of digital marketing platforms, social media management, and marketing analytics tools
- Excellent project management skills with the ability to manage multiple initiatives simultaneously
- Proficiency in budgeting and financial planning for marketing activities
- In-depth knowledge of Malaysian and Singaporean media landscapes
- Strong understanding of local consumer behavior and market trends in both countries
- Exceptional leadership and team management skills
- Excellent communication and interpersonal skills, with the ability to work effectively in a multicultural environment
- Fluency in English; proficiency in Malay, Chinese, or other local languages is a plus
Additional Information
Life at Grab
We care about your well-being at Grab, here are some of the global benefits we offer:
- We have your back with Term Life Insurance and comprehensive Medical Insurance.
- With GrabFlex, create a benefits package that suits your needs and aspirations.
- Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
- We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
- Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours
What We Stand For At Grab
We are committed to building an inclusive and equitable workplace that provides equal opportunity for Grabbers to grow and perform at their best. We consider all candidates fairly and equally regardless of nationality, ethnicity, race, religion, age, gender, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.
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