Ria Money Transfer

Description

At Xe, we live currencies. We provide a comprehensive range of currency services and products, including our Currency Converter, Market Analysis, Currency Data API and quick, easy, secure Money Transfers for individuals and businesses. We leverage technology to deliver these services through our website, mobile app and by phone. Last year, we helped over 300 million people access information about the currencies that matter to them and over 225,000 people used us to send money overseas.

About This Role

We’re looking for a Growth Marketing Manager to accelerate customer acquisition and revenue growth across Xe’s B2C and B2B platforms in APAC. This is a high-impact, hands-on role where you’ll own and optimize full-funnel digital campaigns while shaping how we localize and amplify global strategies through content, lifecycle, and social.

If you’re energized by the opportunity to drive measurable outcomes, test bold ideas, and scale a global brand in a fast-moving, digital-first environment, this role offers the ownership, visibility, and momentum to make a meaningful impact.

OUR PRINCIPLES

• AMBITION - We dream big, try things out and always ask “why not?” and “what if?” We’re ambitious in our thinking and our delivery
• RESPONSIBILITY - We get involved, bring our perspective, and are always open to new ideas. We take personal responsibility
• COMMUNITY - We value a sense of belonging, trusting each other and encouraging authenticity. We contribute to our community
• ROLES & RESPONSIBILITIES

Performance Marketing & Paid Media

• Plan, execute, and optimize paid acquisition campaigns across Google Ads, Meta Ads, and other relevant channels such as LinkedIn, depending on audience and campaign goals
• Own budget allocation, targeting, and bidding strategies to maximize ROI and efficiency
• Develop and execute regional promo campaigns (e.g. first-transfer offers, limited-time incentives) in coordination with pricing, product, and lifecycle teams
• Build audience segmentation strategies tailored to consumer and business profiles and behaviors
• Collaborate with product, content, lifecycle teams to localize messaging and align campaigns with product launches

ASO & SEO

• Lead App store optimization efforts for Xe’s iOS and Android apps to optimize keywords, test store assets, and drive install growth
• Collaborate with global content and web teams to identify content gaps, localize messaging for regional audiences, and improve search relevance across consumer and business segments
• Drive regional SEO initiatives by optimizing landing pages, blog content, including title tags, meta descriptions, and keyword targeting, to improve visibility for high-intent search queries in the local market
• Collaborate with global content and web teams on SEO testing, experimenting with headline structures, on-page layout, and internal linking to improve rankings, CTR, and conversion

Analytics, Reporting & Experimentation

• Use tools like Amplitude, GA4, and Power BI to monitor web and app traffic, campaign performance, and conversion funnels across B2C and B2B platforms
• Build dashboards and recurring reports to track KPIs (e.g. CAC, ROAS), surface actionable insights, and ensure visibility to the growth and leadership teams
• Design, execute, and analyze A/B tests across creative, messaging, audience targeting, landing pages, and offers to improve performance across the funnel
• Connect top-of-funnel efforts with downstream metrics (e.g. conversion, retention, LTV) to inform strategy and ongoing campaign optimization
• Share performance insights and testing results with global teams to inform broader acquisition strategy

Perks & Benefits

• Competitive market-based salary
• Annual Discretionary Bonus
• 12% Superannuation
• Healthcare
• 20 days annual leave increasing with each year of service (capped at 25 days)
• Paid day off for your Birthday
• Discounted Euronet Employee Share Purchase Plan (ESPP)
• Plumm Mental Health and Wellbeing
• Volunteering day for a charity of your choice

We want Xe to be a great place to work and to ensure that our communities are represented across our workforce. A vital part of this is ensuring we are a truly inclusive organization that encourages diversity in all respects.

At Xe we are committed to making our recruitment practices barrier-free and as accessible as possible for everyone. This includes making adjustments or changes for disabled people, neurodiverse people or people with long-term health conditions. If you would like us to do anything differently during the application, interview or assessment process, including providing information in an alternative format, please contact us on recruitment@xe.com

The position responsibilities outlined above are intended to define the general contents and requirements to perform this job. It is not to be taken as a complete statement of responsibilities or requirements. This job description does not restrict the Company’s right to assign or reassign duties and responsibilities to this job as needed.