Publicis Groupe

Company Description

Mars United℠ Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines — Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy — that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem. These disciplines are powered by our industry-leading technology platform, Marilyn®, which helps marketers understand the total business impact of their commerce marketing activation, enabling them to make better decisions, create connected experiences, and drive stronger, measurable results. Learn more at https://www.marsunited.com/.

Overview

The Senior Director, Bentonville Commerce Media Hub Lead is the owner of Retail Media intelligence, best practices and partnerships for the Walmart, Sam’s Club, BJs and Costco, including its owned Retail Media Network and RMN partner third-party vendors within its media ecosystem. Responsible for thought leadership, education and training internally and externally; development of standards, guidelines and templates to help drive best-in-class work across clients; assistance with client JBP negotiations; and facilitation of strategic partnerships.

PRIMARY RESPONSIBILITIES:

• Thought Leadership specific to Walmart, Sam’s Club, BJs and Costco for internal and external audiences
• Retailer Media Network 101s
• JBP Prep/Negotiation Guidance for internal teams and clients
• Main POC for RFPs as it pertains to Walmart, Sam’s Club, BJs and Costco expertise for retail media.
• Best in Class Media Planning guidance and support for Walmart, Sam’s Club, BJs and Costco
• Strategic Partnership point of contact with 3P vendors that are strategic partners with Walmart Connect and MAP
• Strategic Partnership point of contact with Walmart Connect, Costco and MAP inclusive of outline of strategic focus with RMNs based on agency priorities
• Client Thought Leadership, Trainings and Presentations
• Connector with Search, Media and eCommerce leadership for retail-specific capabilities & partnerships along with communication of opportunities internally
• Subject Matter Expert for internal teams and clients for omni-channel planning, media planning, KPI development and recaps specific to Walmart, Sam’s Club, BJs and Costco.

SKILLSETS REQUIRED:

• Bachelor’s degree in advertising, marketing, business, or related field
• Minimum of 8 years of commerce experience at a retailer, CPG, marketing or advertising agency inclusive of shopper, ecommerce and media specific to Walmart, Sam’s Club.
• Experience with retail specific media inclusive of but not limited to Retail Media Networks, retailer.com, 3P Vendors.
• Demonstrated strategic thinking in development of shopper marketing omni-channel programs, retailer.com space and management of the day-to-day
• Possesses an entrepreneurial spirit and a ‘self-starter’ mentality with a deep sense of accountability, creativity, resourcefulness, and desire to collaborate and step in for the good of the team and agency
• A wealth of industry knowledge including current trends, consumer packaged goods and retailer information, and business philosophies
• Motivational leader who inspires the team to deliver top performance every day against assigned business and min 4+ years’ experience with cross-functional team management
• Dynamic personality and leadership skills, able to effectively engage, communicate and influence a variety of audiences
• Collaborative approach to teamwork and problem-solving
• Sound decision-making skills based in agency, client, and industry knowledge
• Passion for business and dissatisfaction with the status quo – always thinking of ways to improve and grow
• Strong listening skills and attention to detail
• Superior verbal, written, presentation, and interpersonal skills

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

Compensation Range: $127,585- $165,870 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be January 31, 2026.

All your information will be kept confidential according to EEO guidelines.