Genesys

Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements.

We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.

Job Profile: Mexico Integrated Marketing Manager

Department: LATAM Integrated Marketing

Reports to: LATAM Spanish Integrated Marketing Senior Manager

Type: Full-time

Location: Mexico City

Summary

Genesys is seeking a dynamic, data-driven Integrated Marketing Manager to accelerate account engagement, pipeline growth and brand awareness in Mexico.

Mexico represents one of Genesys’s fastest-growing markets in LATAM. This role is pivotal in ensuring that local market nuances, partner ecosystems, and customer needs are reflected in every event and activation. By combining Field and Partner Marketing expertise, this Integrated Marketing Specialist will directly influence pipeline velocity, brand preference, and sales alignment — making it a key growth enabler for the region.

In this hybrid role across Field and Partner Marketing, you’ll be the local growth driver responsible for planning and executing integrated demand generation programs, partner co-marketing initiatives, and field activations that connect global strategy with local market relevance.

This role is critical to expanding Genesys’s footprint and pipeline generation in Mexico, one of the most strategic markets in Spanish LATAM. As we continue to localize global campaigns and deepen alignment between Marketing, Sales, and Partners, we need a Mexico-based marketer who can:

• Connect Field execution with localized global integrated campaigns for the local market.
• Execute field events and partner co-marketing programs.
• Build awareness, account engagement, and pipeline creation aligned to regional growth targets.
• Act as the local marketing engine, bridging global and regional strategy with local execution.

This position ensures that our GTM motion in Mexico reflects local relevance, accelerates the regional pipeline, and maximizes ROI on marketing investments.

You’ll support the Mexico marketing plan, aligning Events execution locally and helping Regional Campaigns Manager localize global campaigns for the Mexican market, working closely with Regional Digital Demand Generation Teams for proper Events amplification and collaborate closely with Sales, Partners, BDRs, CSMs, SCs and Global Marketing teams to orchestrate integrated Events that engage field target accounts, improve account engagement, drive pipeline creation, and accelerate opportunities.

This is an individual contributor role with high visibility and impact, ideal for a self-starter who combines creativity, analytics, and operational field excellence.

Key Responsibilities

• Plan and execute field and partner marketing events that engage key accounts and buying groups in the Mexican market to drive MQAs and pipeline.
• Connect multi-channel events with programs across digital and partner channels
• Partner with the Mexican leadership Team to tailor event strategies that align with territory needs and pipeline gaps.
• Collaborate with BDRs to optimize lead follow-up, events messaging, registrations, and account prioritization.
• Co-develop partner marketing plans with key partners in the ecosystem and resellers to drive joint pipeline growth and MDF-funded programs aligned to shared Sales objectives.
• Manage local agencies for translation, creative, and event execution.
• Contribute to building brand awareness and thought leadership via event execution.
• Track events performance metrics, from MQAs to pipeline and bookings.
• Manage Events budgets efficiently and ensure clear ROI reporting on all field execution.
• Use tools such as Eloqua, Salesforce, 6sense, and Tableau to monitor funnel health and event effectiveness.

Qualifications and Requirements

• Bachelor’s degree in marketing, Business, Communications, or related field.
• 8+ years in B2B marketing, ideally within SaaS, cloud, or enterprise tech.
• Demand generation, campaign management, field or partner marketing experience.
• Experience in technology or enterprise software companies targeting SMB, commercial, and enterprise accounts.
• Proven experience designing and executing integrated, multi-channel events that drive pipeline growth.
• Deep understanding of buyer journeys, account-based marketing (ABM), and funnel optimization.
• Experience in managing agency and vendor relationships; excellent project management and follow-up skills.
• Hands-on experience with Eloqua (or similar), Salesforce, 6sense, Tableau, Wordpress and Asana.
• Native Spanish speaker with fluent English communication skills. Portuguese is a plus.
• Strong presentation and relationship-building skills, able to work effectively with Sales, Partners, and Global teams.
• Comfortable operating in a matrixed, high-performance environment with remote collaboration.
• Experience managing events, partner activations, and co-marketing programs.
• Creative mindset with analytical rigor — able to turn insights into actionable plans.

Success Metrics

• Direct BDR Source Pipeline creation and Cross functional influenced source pipeline growth in Mexico.
• Events Conversion rate improvements from MQL / MQAs → SDAL → Opportunity and Pipeline.
• Events Account Engagement and Marketing Engage Pipeline.
• Event ROI and post-event engagement metrics.
• Partner co-marketing performance and MDF utilization efficiency.
• Brand engagement and local market share uplift within target accounts.

If a Genesys employee referred you, please use the link they sent you to apply.

About Genesys:

Genesys® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core, Genesys Cloud™ is the AI-Powered Experience Orchestration platform that connects people, systems, data and AI across the enterprise. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit www.genesys.com.

Reasonable Accommodations:

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Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.

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