What you'll bring to the team
The General Manager of the Peppa Pig World of Play Chicago (Schaumburg) is responsible for delivery of the attractions strategy, short and long-term EBITDA, and guest satisfaction goals. Supporting the team with ensuring every guest enjoys a memorable, world-class guest experience and that every member of the team embraces and exhibits our company values.
Qualifications & Experience
Key Responsibilities:
- Champion a guest-first culture and use data to understand and improve guest experience
- Lead the development and execution of strategic marketing plans across all channels
- Segment and target audiences, identifying new markets and growth opportunities
- Serve as a visible, values-driven Brand Ambassador internally and externally
- Ensure strong financial performance, including delivery of EBITDA, P&L, ROI, and cost control targets
- Optimize Revenue Per Capita (RPC) and channel yield; activate Midway revenue levers
- Drive productivity strategies and sustainable long-term growth
- Oversee capital project delivery on time, on budget, and with desired returns
- Foster a high-performance team culture with strong employee engagement
- Lead HR and talent development processes, focusing on DEI&A, wellbeing, and succession planning
- Build diverse, customer-centric teams and develop leaders across functional areas
- Maintain a low-risk, compliant operating environment with robust safety and profit protection
- Ensure operational efficiency, appropriate staffing, and consistent delivery of world-class experiences
- Manage all employment policies and procedures in partnership with HR
- Create and sustain external partnerships with nonprofits, local businesses, and authorities
- Use customer insights and analytics to drive strategic decision-making
- Execute change initiatives and adapt quickly to evolving business needs
- Promote open communication, safety, and a collaborative team culture
- Deliver on all CSR targets and represent the brand with integrity in the local community
- Perform other duties as assigned in alignment with the scope of the role
Qualifications and Experience:
- Bachelor’s degree in business, management, or marketing (preferred)
- Minimum 3 years of experience at a manager level in a high visitor volume environment
- Proven track record of delivering EBITDA targets for at least 2 years
- Experience working with children and families (preferred)
- Strong leadership, business acumen, and operational mindset
- Financially astute with strong analytical and detail-oriented skills
- Creative, charismatic, and able to inspire innovation and drive results
- Adaptable, resilient, and confident with a “make it happen” attitude
- Excellent communicator with strong relationship-building and negotiation skills
- Self-aware, empathetic, and committed to team collaboration
- Passionate about delivering exceptional guest and customer service
- Thrives in fast-paced, dynamic environments with a focus on the big picture
Benefits
- Excellent health care options (medical, dental, and vision that encourage preventative care).
- Outstanding Paid Time Off (PTO) that allows for adventure, rest, relaxation, or recuperation.
- Merlin Magic Pass for friends and family to enjoy the parks & attractions
- Recognition Programs and Rewards
- 401(k) program with company match
- Tuition reimbursement programs
- Numerous learning and advancement opportunities
Pay Range
Compensation between USD $80,000.00/Yr.-USD $90,000.00/Yr.
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