Henkel

About this Position

We’re seeking a proactive, commercially focused team player and passionate Media Manager to lead the development and execution of our media strategy across Australia and New Zealand. At Henkel, we’re building high-performing teams grounded in trust, accountability, and results. In this role, you’ll be empowered to act as an entrepreneur, own outcomes, and champion collaboration across internal teams, agencies, and regional partners. You’ll drive integrated, consumer-centric campaigns that elevate brand equity and fuel growth, while working closely with shopper and brand marketing teams to deliver impactful, cross-channel media solutions. This is a unique opportunity to shape the future of our iconic global and local brands in a dynamic, purpose-driven environment.

What you´ll do

• Oversee end-to-end media planning and buying across all channels (TV, digital, social, OOH), ensuring alignment with brand and commercial objectives.
• Manage media agency relationships and collaborate with key external partners (e.g. Google, Meta, TikTok) to drive impactful and cost-efficient campaigns.
• Champion test-and-learn opportunities and continuously optimise media performance through Henkel’s Experimentation@Scale process.
• Manage media platforms (HMC & Henkel Open) and deliver performance reports, competitive analysis, post-buy reviews, and ad hoc insights for stakeholders.
• Ensure robust tracking of media KPIs such as reach, engagement, conversion, and sales uplift, supporting data-driven decisions.
• Coordinate full marketing budget tracking and monthly forecasts, including PO creation, invoice management, and spend reconciliation.
• Work closely with internal teams (Brand, Shopper, Finance) and global/regional counterparts to ensure integrated campaign execution.
• Provide clear, data-backed insights and recommendations to guide senior stakeholders and support strategic media decisions.

What makes you a good fit

• Minimum 5 years’ experience in media strategy, planning, and execution, preferably within the FMCG industry.
• Proven ability to lead integrated, multi-channel campaigns and deliver strong results.
• Skilled in communication planning and managing cross-functional teams and media agencies effectively.
• In-depth knowledge of the ANZ media landscape, consumer behaviour, and retail dynamics.
• Strong analytical mindset with hands-on experience in media measurement tools, including MMM and performance analytics.
• Strategic and commercially minded, with sharp attention to detail and the ability to influence stakeholders.

Some perks of joining Henkel

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.