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Locations: Kuala Lumpur | Singapore

Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

About RISE

As technology reshapes every role and organisation, the digital skills gap is widening—fast. To bridge this gap, BCG U—the learning and development arm of Boston Consulting Group—launched RISE.

RISE 2.0, an expansion of the original 2021 programme, offers full-time and part-time courses that help professionals build in-demand digital skills and stay industry-ready. RISE for Business partners SMEs and growth enterprises to equip their teams with digital expertise that future-proofs businesses and delivers real-world impact.

In partnership with SkillsFuture Singapore, RISE has empowered over 3,000 learners—and continues to help individuals and businesses thrive in today’s fast-evolving digital landscape.

What You'll Do

We are seeking a Senior Marketing Manager for our RISE team in BCGU to provide strategic and operational leadership across our marketing function. This role will define the integrated marketing strategy (paid, organic, and brand), establish clear KPIs, and mentor the team. The ideal candidate combines hands-on executional ability with strategic vision — and knows how to leverage AI to drive smarter decisions, faster content development, and more efficient marketing operations.

Key Responsibilities

• Marketing Strategy: Own and evolve the end-to-end marketing strategy, integrating paid, organic, and brand-building activities.
• Performance & Organic Integration: Set and track KPIs for all marketing activities — from CAC to organic traffic, engagement, and conversion rates — using AI-enabled analytics and attribution tools.
• Team Leadership: Manage and mentor the performance marketer and content & organic growth manager, fostering a culture of data-driven creativity and continuous improvement.
• AI in Marketing: Champion the use of AI to enhance marketing workflows (campaign planning, content generation, segmentation, personalization, insights, and reporting). Identify and integrate AI tools that increase team efficiency and output quality.
• Cross-Functional Collaboration: Work with product and sales leadership to align marketing campaigns with business objectives and customer insights.
• Brand Development: Strengthen brand positioning and ensure consistent messaging across all touchpoints, using AI tools for sentiment analysis, social listening, and trend identification.
• Budget & Channel Optimization: Manage marketing budgets and allocate spend efficiently between performance and organic growth activities.

What You'll Bring

• 10–12 years of marketing experience, ideally in growth-stage tech or digital-first organizations.
• Proven track record in building organic growth engines (SEO, content, social) and integrating them with paid acquisition.
• Demonstrated ability to lead teams, manage cross-functional stakeholders, and deliver measurable results.
• Hands-on familiarity with AI-driven marketing tools and platforms (e.g., HubSpot AI, Jasper, Copy.ai, ChatGPT, Synthesia, SurferSEO, Mutiny, etc.).
• Strong analytical and strategic thinking skills with the ability to turn data into actionable insights.

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.

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