David Yurman

About Us

David Yurman is a celebrated American jewelry company founded in New York by David Yurman, a sculptor, and his wife, Sybil, a painter and ceramicist. When the artists began collaborating, their goal was simply to make beautiful objects to wear. Led today by their son Evan, David Yurman creates timeless, yet contemporary collections for women and men defined by inspiration, innovation, consummate craftsmanship and cable – the brand’s artistic signature. David Yurman collections are available at 50 retail stores throughout the United States, Canada, Hong Kong and France and at over 300 locations worldwide, through their exclusive authorized fine jewelry and timepiece network of retailers.

Our Values

At David Yurman, creativity, innovation and impeccable craftsmanship are at the core of everything we do. Fueled by the energy of our hometown, New York City, artistic passion informs each and every jewelry design. The Yurman family’s guiding vision continually defines and redefines what it means to be the preeminent American luxury jewelry brand. We are committed to responsible business and social practices and to the protection and advancement of human rights. We believe in partnering with others who share these values and understand their importance.

Job Description

Director, Content & Social Media

About Us

David Yurman is a celebrated luxury American jewelry company founded in New York by esteemed artists - David Yurman, a sculptor, and his wife, Sybil, a painter and ceramicist. When the artists began collaborating, their goal was simply to make beautiful objects to wear. Led today by their son Evan, David Yurman creates timeless jewelry collections for women and men defined by artist-inspired form, material innovation, meticulous craftsmanship and Cable – the brand’s artistic signature. David Yurman collections are available through the brand’s retail stores (50) and eComm sites throughout the United States, Canada, Hong Kong and France, and over an additional 300 locations worldwide via their exclusive network of authorized fine jewelry and timepiece retailers.

Overview

David Yurman is seeking a dynamic and strategic Director, of Social Media to shape the brand narrative and market presence through innovative social strategies. This position requires a leader with deep social media expertise across all social platforms (specifically focusing on Instagram, TikTok, Youtube, LinkedIn, and Facebook) to define the KPIs, understand deeply the social media landscape, trends, and latest platform dynamics, and craft and execute a comprehensive strategy aligned with business objectives that will deliver reach, engagement, and brand love among our audience.

Key Responsibilities:

Social Media Expertise to Inform Social Channel Strategy Across DY’s Social ecosystem:

• Leverage deep social media expertise and platform know-how to maximum our owned and paid social ecosystem across all platforms (Instagram, TikTok, Youtube, LinkedIn, and Facebook) to ensure platform specific performance.
• Ensure we are reacting to the changing consumer engagement, social media and cultural dynamics including the rise of AI and it’s impact across the digital landscape, rising costs of paid social, and changing influencer landscape, etc.
• Develop and articulate a clear editorial and storytelling vision aligned with David Yurman’s marketing goals.
• Formulate and implement digital and social strategies to enhance followership, visibility, and engagement.
• Stay abreast of industry trends and technologies for content and platform innovation.

Craft & Execute Comprehensive Social Campaigns:

• Lead owned social channel strategies and content plans
• Implement innovative owned and paid social strategies grounded in consumer insights and brand strategy.
• Establish an editorial structure to integrate content creation efforts across the organization.
• Lead consumer marketing social media efforts with a focus on elevating Instagram and TikTok.
• Develop and implement social media campaigns

Monitor & Optimize Performance:

• Track customer feedback and industry trends.
• Implement models for data-driven content topic validation.

Collaborate Across the Organization:

• Collaborate with stakeholders and cross functional team to define content pillars and messaging frameworks.
• Ensure seamless integration with internal teams including PR, Social Creative, Paid Media, and Leadership.
• Collaborate with Social Creative to cultivate content capabilities to produce high-quality, brand-aligned content.
• Brief Social Creative and External Partners on all social content
• Manage relationships with social media platforms and agency partners.

Develop a Strong High Performing Team:

• Mentor team members across social media, communications, and content creation.
• Foster a collaborative work environment and provide ongoing feedback and development opportunities.

Qualifications

• Bachelor's degree in Business, Marketing, Communications, or related field; MBA preferred.
• Minimum 6-8 years of experience in social media and social content execution in luxury fashion/ jewelry industry.
• Proven track record of developing successful social media campaigns
• Strong leadership, analytical, and communication skills.
• Advanced understanding of social media and digital marketing.
• Flexibility and adaptability in a fast-paced environment.
• Dynamic team leader who not only nurtures efficient collaboration but also fosters the growth and development of team members.

Location: Tribeca, New York

Hybrid (3 days, in the office 2 Remote)

Compensation: 160k-175k

Diversity, Equity & Inclusion at David Yurman

As a company founded by artists, David Yurman champions self-expression in everything we do. We are committed to fostering a culture of openness and creative collaboration within our entire community, and we cherish the diversity of our employees’ backgrounds and perspectives. We will always advocate for equity and inclusion for all.

David Yurman is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual’s age, race, creed, color, religion, national origin, sex (including pregnancy, sexual orientation, gender).