Seattle University

Marketing Manager, Graduate Enrollment

FLSA Status: Nonexempt

Months Per Year: 12

Employment Status: Full-Time

Work Model: Hybrid Eligible*

Seattle University will be one of the most innovative and progressive Jesuit and Catholic universities in the world, educating with excellence at the undergraduate, graduate, and professional levels. We embrace an intersectional framework for defining diversity in its broadest sense, including differences in gender, gender identity, race, ethnicity, generational history, culture, socioeconomic class, religion, sexual orientation, national origin, citizenship status, political perspectives, geographic origin and physical ability. Seattle University strives to be a welcome, open and safe campus climate for all who learn, live and work at Seattle University.

Seattle University's Core Competencies

Effective Team Collaboration: Works harmoniously with others towards a common goal, leveraging individual strengths to achieve shared objectives.

Emotionally Intelligent Communication: Engages in a skillful exchange of information, thoughts, and feelings, verbally and non-verbally.

Ethics and Integrity: Demonstrates an unwavering commitment to honesty, professionalism, and alignment with our Jesuit mission in all actions and decisions.

Flexibility and Innovation: Embraces change, approaching problems with curiosity adaptability, and is committed to making a positive impact.

Mindful Inclusion: Fosters mindful inclusion by consciously creating a workplace that celebrates differences, embraces cultural humility, and empowers uniqueness.

Outcomes-Driven Orientation: Sets clear objectives, pursues excellence, and delivers measurable outcomes while upholding Jesuit Catholic values.

Position Description

The Marketing Manager, Graduate Enrollment, develops and executes targeted marketing initiatives to support Seattle University's graduate programs. This role focuses on creating compelling email communications within Slate CRM and coordinating recruitment events that attract, engage, and convert prospective students. The position collaborates with graduate program directors, graduate admissions counselors and University Marketing Communications to ensure integrated, brand-aligned strategies that advance enrollment goals.

The ideal candidate is a detail-driven communicator with strong technical skills in Slate, creativity in event execution, and a passion for engaging prospective graduate students. Success in this role will be measured by increased engagement, event participation, and ultimately, applications and enrollments in graduate programs.

Key Responsibilities:

Email Marketing in Slate (40%)

• Design, write, build and deploy engaging email campaigns in Slate to prospective graduate students.
• Develop compelling content that aligns with audience needs and program messaging, ensuring clear, persuasive and on-brand communication.
• Apply segmentation, personalization, and automation strategies to improve communication effectiveness and conversion.
• Track and analyze campaign performance; optimize subject lines, messaging, and design based on insights and best practices.
• Partner with admissions and marketing colleagues to ensure seamless messaging and consistent tone across the prospective student journey.

Recruitment Event Support (25%)

• Plan, promote, and execute graduate recruitment events (virtual and in-person), including information sessions, open houses, and fairs.
• Coordinate with academic programs and enrollment staff to highlight program strengths and deliver high-quality experiences.
• Manage event-related communications, registrations, and follow-up campaigns in Slate.
• Monitor event participation and outcomes to inform future planning.

Collaboration & Brand Alignment (15%)

• Work with University Marketing Communications to ensure email and event communications reflect Seattle University's brand standards, voice, and mission.
• Support broader graduate enrollment marketing initiatives by contributing to messaging, storytelling, and campaign execution.
• Stay current with Slate CRM features, email marketing trends, and enrollment marketing best practices.
• Conduct thorough QA of campaigns, events, and communications prior to launch.
• Streamline, maintain and enhance the use of Slate by identifying opportunities to improve efficiency, organization and overall system effectiveness.

Marketing Project Management (20%)

• Review, assess, and manage incoming Slate project requests to align with enrollment marketing priorities.
• Plan and prioritize projects effectively to balance competing deadlines and resources.
• Ensure timely delivery of marketing projects with attention to quality, accuracy, and brand standards.
• Communicate proactively with internal stakeholders to provide project updates, manage expectations, and maintain alignment on goals.
• Leverage a comprehensive view of incoming projects to identify connections across communications, events, and other initiatives, ensuring opportunities are maximized and next steps are strategically executed.

Qualifications

• Bachelor's degree in marketing, communications, or related field.
• 2+ years of experience in marketing communications, preferably in higher education or enrollment management.
• Hands-on experience with email marketing and CRM platforms (Slate strongly preferred).
• Strong writing and editing skills; ability to craft clear, persuasive communications.
• Experience in planning and managing events.
• Analytical mindset with the ability to interpret campaign metrics and adjust strategies accordingly.
• Highly organized, detail-oriented, and able to manage multiple projects simultaneously.
• Commitment to Seattle University's Jesuit values and mission.

Application Instructions

Please attach a cover letter with your resume when applying. Job postings are open until filled, unless otherwise specified.

Compensation at a Glance

Salary Range: $59,071 - $69,071

Seattle University has provided a compensation range that represents its good faith estimate of what the University may pay for the position at the time of posting. The salary offered to the selected candidate will be determined based on factors such as the qualifications of the selected candidate, departmental budget availability, internal salary equity considerations, and available market information, and not based on a candidate’s gender or any other protected status.

Your total compensation goes beyond the number on your paycheck. Seattle University provides generous leave, health plans, and retirement contributions that add to your total compensation package.

Benefits at a Glance

Consistent with its fundamental Jesuit values, Seattle University offers a wide range of benefits designed to care for the whole person. Choose from three different medical plans, a dental, and vision insurance programs. Protect your income with life, short & long-term disability coverage. Plan for your future with up to a 10% employer contribution for retirement benefits, comprised of a 5% nonelective employer contribution and an additional dollar-for-dollar match of your voluntary contributions up to a maximum of 5%. You may also take advantage of 100% paid tuition benefits for the employee and dependents, a subsidized transportation benefit, a wellness program with free access to an onsite fitness facility, and a wide variety of campus events. Enjoy a generous holiday schedule, including a paid Holiday break closure in December, vacation and paid sick leave, and paid community service leave. For more information explore the Benefits website at: https://www.seattleu.edu/hr/benefits/

Hybrid Eligible

This position may be eligible for a hybrid schedule after successful completion of an introductory work period of 3-6 months. This may mean that a hybrid eligible role will begin on-campus initially and then will transition to hybrid format following onboarding and training. Flexible work plans are subject to periodic review and may be changed or terminated at any time for any reason at the university’s discretion.

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