Singapore Institute of Management

This course will introduce students to strategic communication planning, including theory, concepts, and practices. Using a case study approach, students will analyse how strategic planning is applied across various communication and public relations specialisations, and gain insights into the efficacy of a range of strategic approaches. This will give students insight into how strategic communication planning sits within broader organisational, situational planning and some aspects of interdisciplinary planning, such as management or marketing strategies.

You will guide students to examine a variety of frameworks and concepts used in strategic planning, including situation analysis techniques and agile planning tools which respond to the current environment.

Job Requirements

• Master's Degree in a Communications-related discipline from a
• reputable university preferred.
• At least 2 years of relevant teaching experience at the tertiary level is preferred.
• 5 years of relevant work experience will be an added advantage.
• Applicant must be able to teach day-time classes.

We regret that only shortlisted candidates will be notified.