Freshworks

Company Description

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion or ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and business.

Freshworks makes it fast and easy for businesses to delight their customers and employees. More than 50,000 companies use Freshworks SaaS to enable a better customer experience (CX, CRM) and employee experience (ITSM, HRSM). Headquartered in San Mateo, California, Freshworks has a dedicated global team operating from 13 locations to serve our customers throughout the world.

Freshworks has received numerous accolades ranking #16 on the prestigious Forbes Cloud 100 and #22 on the Battery Ventures/Glassdoor Best Places to Work lists. IT at Freshworks is creating a Global OneIT culture - where we want people, who want to work with users across the globe and make them successful.

Job Description

About the Role:

We are looking for a Partner Marketing Manager to drive joint go-to-market initiatives with our strategic partners. In this role, you will collaborate closely with alliances, sales, and global marketing teams to plan and execute campaigns that generate pipeline, increase brand visibility, and accelerate partner-influenced revenue.

You will be the strategic lead for marketing programs across key partner types—resellers, system integrators, technology alliances, and cloud platforms.

Key Responsibilities:

Partner Strategy & Planning

• Develop and execute integrated marketing plans with key partners aligned to revenue goals and business priorities
• Identify opportunities for co-branded campaigns, joint events, product launches, and content marketing
• Collaborate with partner managers to define KPIs and engagement goals

Demand Generation & Campaign Execution

• Build and manage joint campaigns: digital ads, email nurtures, webinars, solution briefs, and in-person events
• Track and optimize campaign performance to improve ROI
• Work with content, design, and digital teams to support execution

Co-Marketing & MDF Management

• Manage Market Development Funds (MDF): budgeting, partner enablement, approvals, and claims
• Provide partners with campaign-in-a-box materials and templates to simplify execution
• Track partner-sourced and influenced pipeline and report results

Partner Enablement & Communications

• Liaison with product marketing & enablement to promote / propagate enablement assets for partners: battle cards, case studies, decks, etc.
• Drive regular communication via newsletters, portals, and webinars
• Support onboarding of new partners with go-to-market playbooks

Analytics & Reporting

• Measure and report on partner marketing performance (pipeline, leads, ROI)
• Share insights and best practices across regions and internal stakeholders

Qualifications

• 8-10 years of experience in B2B marketing, preferably with experience in partner or channel marketing
• Strong knowledge of co-marketing models and working with resellers, ISVs, or alliances
• Proficient in using tools like Salesforce, HubSpot/Marketo, Google Analytics, and Excel
• Exceptional project management, communication, and cross-functional collaboration skills
• Experience managing MDF programs is a plus
• Comfortable working in a fast-paced, metrics-driven environment
• Bachelor’s degree in Marketing, Business, or a related field (MBA is a plus)

Additional Information

At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business. Fresh vision. Real impact. Come build it with us.