Head of Digital Marketing, JP eCommerce

Lenovo

Why Work at Lenovo

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$69 billion revenue global technology powerhouse, ranked #196 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).

This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub.

Description and Requirements

Employer: Lenovo Japan, LLC

Work location: Akihabara UDX (Tokyo); (3 onsite and 2 remote days in a week could be applicable)

Smoking: Not allowed in the office, but smoking room is available in 5th floor of Akihabara UDX

Employment condition: Permanent Staff (Probation period: 6 months)

Expected salary: Depending on the current salary and experience, we would make our decision

Overtime allowance: Not applicable (B9)

Working hours: 9:00-17:45 (Rest time: 1 hour (12:00-13:00))

Holidays: Saturday, Sunday, national holidays, year-end holiday, established anniversary day, special holiday, and compensatory holiday

Social insurance and benefits: Comprised of Pension, Health, Unemployment and Worker's Accident Compensation, Defined-contribution pension, property accumulation savings, Lenovo employee group life insurance, etc.

  • About the organization and team
  • Japan eCommerce team are responsible for the all direct business( Lenovo Japan, NEC Personal computers, Lenovo Enterprise solutions) targeting consumer and small/medium business. Sales routes are mainly online but includes telesales, retail CTO sales, etailer sales and dealer sales.
  • Total team FTEs are around 60 members. Also, over 100 non HC employees works for this team.
  • Basic Organization structure of this position as follows:
    • Manager : Ecommerce Director
    • Subordinates : 4
    • Number of Peers : 4
  • Job Description

Develop entire marketing strategy and conduct executions to drive direct business, working with GM, peer team members within direct team and peer segment marketing/sales team.

Marketing focus are as follows:

  • Demand generation for target customers, BtoB and BtoC. Conduct not only traditional media but also expected to deliver the new approach.
  • Elaborate the joint marketing approach with key alliance partners such as Intel, AMD, Microsoft so on. Also expected to expand the partnership.
  • For BtoB business, develop effective and efficient customer life cycle management in acquisition, development, and retention.
  • Manage and develop digital marketing team
  • Lead and organize entire marketing process working with SOP, 4P and each Route owner to support and drive entire direct business
  • Possible Career Path
  • Take over ecommerce GM position
  • Rotate to 4P, SOP, and Lead of route owner
  • Transfer to key position in Japan marketing team
  • Experience

Must Have:

  • Both BtoB and BtoC Marketing management experience in foreign affiliated companies
  • Digital marketing experience (Performance marketing: Needs to check the ROI while placing advertiements)
  • Lead acquisition and nurturing experience utilizing marketing automation tool
  • Analytical experience of digital marketing and ecommerce analysis using google analytics etc.

Nice to have:

  • Social Media Marketing
  • eCommerce
  • Sales experience
  • Digital marketing in PC/IT industry
  • Requird Skills

Must Have:

  • Self starter even in ambiguous circumstances
  • Strong commitment for business
  • Strong analytical and problem solving capability
  • Middle Class Excel efficiency
  • Both English and Japanese Fluency

Nice to have:

  • Knowledge about PC industry and PC itself
  • Logical thinking
  • MBA

Additional Locations:

  • Japan - Tōkyō - Chiyoda-Ku
  • Japan
  • Japan - Tōkyō
  • Japan - Tōkyō - Chiyoda-Ku
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Confirmed 14 hours ago. Posted 6 days ago.

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